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Flipboard vs Hotjar

Flipboard logo

Flipboard

Software

Your personal magazine for news and stories

From
Free
Rated
-
Full reviewWebsite
H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flipboard flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Flipboard covers Magazine-style layout, Hotjar covers Heatmaps.

Where they differ

Only the attributes on which Flipboard and Hotjar actually diverge.

Attributes where Flipboard and Hotjar differ
AttributeFlipboardHotjar
Pricing modelfreeUnknown
PlatformsWeb, Ios, AndroidWeb
Founded20102014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flipboard

  • Magazine-style layout
  • Content curation
  • Topic discovery
  • Smart magazines
  • Social sharing
  • Twitter
  • Facebook
  • LinkedIn

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

What people use each for

The jobs each tool is most often brought in to do.

Flipboard

  • News consumptionnot Hotjar
  • Content discoverynot Hotjar
  • Magazine creationnot Hotjar
  • Social readingnot Hotjar

Hotjar

  • User behavior analysisnot Flipboard
  • Conversion optimizationnot Flipboard
  • UX researchnot Flipboard
  • Customer feedbacknot Flipboard
  • Usability testingnot Flipboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flipboard

  • Flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Flipboard

Free
  • FreeFree
    • Unlimited reading
    • Personalized feeds
    • Magazine creation

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Flipboard if

  • You need magazine-style layout.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want content curation.
Flipboard review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Flipboard or Hotjar better?
Neither clearly leads. Flipboard starts at Free and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flipboard or Hotjar?
Flipboard starts at Free and Hotjar at Free.
Does Flipboard or Hotjar run on more platforms?
Flipboard runs on Web, Ios, Android. Hotjar runs on Web.
Can I use Flipboard for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flipboard best used for?
Flipboard is most often used for news consumption, content discovery, magazine creation, social reading. Of those, news consumption and content discovery are not what Hotjar is typically brought in for.
What can Flipboard do that Hotjar cannot?
Flipboard covers Magazine-style layout, Content curation, Topic discovery, Smart magazines. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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Related pages

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