Software · head to head
Copper vs Affinity
Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Copper has a free tier, so it costs nothing to try first.
- Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Affinity built specifically for private capital firms, so it is not a general purpose CRM
- They diverge on capability: Copper covers Gmail integration, Affinity covers Intelligence engine.
Where they differ
Only the attributes on which Copper and Affinity actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Copper
- Gmail integration
- Pipeline management
- Email tracking
- Automation
- Google Calendar
- Slack
- Zapier
Only in Affinity
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Outlook
- Crunchbase
Both cover
- Contact management
- Deal tracking
- Gmail
- SOC2
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Copper
- CRM for teams working inside Google Workspacenot Affinity
- Pipeline and deal trackingnot Affinity
- Contact enrichment and activity capturenot Affinity
- Workflow automation on the higher tiersnot Affinity
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Copper
- Automatic capture of email and meeting activity into relationship recordsnot Copper
- Finding warm introductions through existing relationship networksnot Copper
- Investor relations and fundraising trackingnot Copper
- Portfolio company support and reportingnot Copper
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Copper
- The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
- Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
- Workflow automation, bulk email and reporting all require Professional
- Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
- The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Pricing, plan by plan
Copper
Free- FreeFree
- Contact management
- Basic CRM
- Starter$25/month
- Everything in Free
- Pipeline management
- Professional$75/month
- Everything in Starter
- Automation
- Advanced reporting
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Which should you pick?
Choose Copper if
- You need gmail integration.
- You want to start without paying.
- You also want pipeline management.
Questions people ask
- Is Copper or Affinity better?
- Neither clearly leads. Copper starts at Free and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Copper or Affinity?
- Copper has a free tier; the other does not. Paid plans start at Free for Copper and $49/month for Affinity.
- Does Copper or Affinity run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Copper for free?
- Yes. Copper has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Copper best used for?
- Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Affinity is typically brought in for.
- What can Copper do that Affinity cannot?
- Copper covers Gmail integration, Pipeline management, Email tracking, Automation. Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Outlook. Both handle Contact management, Deal tracking, Gmail, SOC2.