Softwr

Scheduling & Booking · head to head

Boulevard vs Subframe

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
S

Subframe

Design Tools

The AI-native design tool built for code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Subframe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Subframe the free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Where they differ

Only the attributes on which Boulevard and Subframe actually diverge.

Attributes where Boulevard and Subframe differ
AttributeBoulevardSubframe
Starting price$175/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryScheduling & BookingDesign Tools
Founded2016Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Subframe

Nothing recorded that Boulevard does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Subframe
  • Running point of sale and card payments alongside schedulingnot Subframe
  • Automated client messaging, intake forms and marketing campaignsnot Subframe

Subframe

No use cases recorded yet. See the Subframe review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Subframe

  • The free plan is capped at 1 project, 10 pages, and 2 prototypes with limited AI usage and only 24 hour version history, versus unlimited AI on the $29 per editor per month Pro plan, as of August 2026.

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Subframe

Free

No published plan breakdown. See the Subframe review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Subframe if

  • You want to start without paying.
Subframe review

Questions people ask

Is Boulevard or Subframe better?
Neither clearly leads. Boulevard starts at $175/month and Subframe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Subframe?
Subframe has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for Subframe.
Does Boulevard or Subframe run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Subframe runs on Web.
Can I use Subframe for free?
Yes. Subframe has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Subframe is typically brought in for.
What can Boulevard do that Subframe cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Boulevard

More on Subframe

Keep looking

Other head to heads