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Software · head to head

Boulevard vs Marvel

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Marvel logo

Marvel

Software

Rapid prototyping and design platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Marvel has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Marvel pricing is not shown on the product pages
  • They diverge on capability: Boulevard covers Intelligent scheduling, Marvel covers Drag-and-drop prototyping.

Where they differ

Only the attributes on which Boulevard and Marvel actually diverge.

Attributes where Boulevard and Marvel differ
AttributeBoulevardMarvel
Starting price$175/monthFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWindows, Macos, Web, Ios, Android
Founded20162013

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Marvel

  • Drag-and-drop prototyping
  • User testing
  • Animations
  • Interactions
  • User research
  • Analytics
  • Handoff tools
  • Feedback

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Marvel
  • Running point of sale and card payments alongside schedulingnot Marvel
  • Automated client messaging, intake forms and marketing campaignsnot Marvel

Marvel

  • Wireframing and clickable prototypesnot Boulevard
  • User testing on a prototype before buildnot Boulevard
  • Developer handoff with automatic design specsnot Boulevard
  • Sharing prototypes with stakeholders for feedbacknot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Marvel

  • Pricing is not shown on the product pages
  • User research capability comes through Ballpark rather than being native to Marvel

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Marvel

Free
  • FreeFree
    • 1 project
    • Unlimited screens
    • Basic prototyping
  • Professional$12/month
    • Unlimited projects
    • Unlimited screens
    • Advanced prototyping
  • Team$80/month
    • Everything in Professional
    • Unlimited users
    • Team workspace

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Marvel if

  • You need drag-and-drop prototyping.
  • You want to start without paying.
  • You work on Windows, Macos, Web, Ios, Android.
  • You also want user testing.
Marvel review

Questions people ask

Is Boulevard or Marvel better?
Neither clearly leads. Boulevard starts at $175/month and Marvel at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Marvel?
Marvel has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for Marvel.
Does Boulevard or Marvel run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Marvel runs on Windows, Macos, Web, Ios, Android.
Can I use Marvel for free?
Yes. Marvel has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Marvel is typically brought in for.
What can Boulevard do that Marvel cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Marvel covers Drag-and-drop prototyping, User testing, Animations, Interactions. Both handle SOC2, Cloud deployment.
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