Softwr

Employee Engagement · head to head

BetterUp vs Typeform

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Rated
-
Full reviewWebsite
Typeform logo

Typeform

Marketing

People-friendly forms and surveys

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Typeform has a free tier, so it costs nothing to try first.
  • Each has a real cost: BetterUp sold to employers rather than to individuals, so access depends on your organisation buying it; Typeform free plan limited to 10 responses per month; Basic plan capped at 100/month
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Typeform covers Conversational forms.

Where they differ

Only the attributes on which BetterUp and Typeform actually diverge.

Attributes where BetterUp and Typeform differ
AttributeBetterUpTypeform
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementMarketing
Founded20132012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Typeform

  • Conversational forms
  • Logic jumps
  • Calculator fields
  • Payment collection
  • File uploads
  • Multi-language forms
  • Mobile responsive
  • Real-time analytics

Both cover

  • Slack
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Typeform
  • Manager development programmesnot Typeform
  • Leadership development at enterprise scalenot Typeform
  • Measuring coaching impact across a workforcenot Typeform

Typeform

  • Customer feedback surveysnot BetterUp
  • Lead generation formsnot BetterUp
  • Event registrationsnot BetterUp
  • Job applicationsnot BetterUp
  • Market researchnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • Sold to employers rather than to individuals, so access depends on your organisation buying it
  • Pricing is not published
  • Split into four products, Lead, Manage, Grow and Ready, so coverage is a purchasing decision

Typeform

  • Free plan limited to 10 responses per month; Basic plan capped at 100/month
  • Branding removal only available on Plus plan ($56/month) and above
  • No self-hosting or on-premise deployment options

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Typeform

Free

No published plan breakdown. See the Typeform review.

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.
BetterUp review

Choose Typeform if

  • You need conversational forms.
  • You want to start without paying.
  • You also want logic jumps.
Typeform review

Questions people ask

Is BetterUp or Typeform better?
Neither clearly leads. BetterUp starts at On request and Typeform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Typeform?
Typeform has a free tier; the other does not. Paid plans start at On request for BetterUp and Free for Typeform.
Does BetterUp or Typeform run on more platforms?
BetterUp runs on Web, Ios, Android, Api. Typeform runs on Web.
Can I use Typeform for free?
Yes. Typeform has a free tier, so you can try it without paying. BetterUp starts at On request.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Typeform is typically brought in for.
What can BetterUp do that Typeform cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Typeform covers Conversational forms, Logic jumps, Calculator fields, Payment collection. Both handle Slack, ISO27001, GDPR.

Answered from the vendors’ own pages

Typeform: What are Typeform's pricing tiers?

Typeform offers a free plan (10 responses/month), Basic at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month billed annually (1,000 responses/month, 3 users, branding removed), and Business at $91/month billed annually (10,000 responses/month, 5 users).

Source
Typeform: Does Typeform have a free tier?

Yes. Typeform offers a free plan limited to 10 form responses per month with Typeform branding.

Source
Typeform: What integrations does Typeform support?

Typeform integrates with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow, and Zapier for workflow automation.

Source
Typeform: Can users export data from Typeform?

Yes. Typeform provides API access for data export. Users can retrieve form data and responses through the API using the GET /forms/:formId endpoint and export to CSV through integrations like Zapier or Airbyte.

Source
Typeform: Does Typeform offer self-hosting options?

No. Typeform is a cloud-based SaaS platform only. Self-hosted alternatives exist in the open-source form builder category, but Typeform itself does not offer on-premise deployment.

Source
Typeform: When is branding removed from Typeform?

Typeform branding is automatically removed only on the Plus plan ($56/month billed annually) and higher. The free and Basic plans display Typeform branding on forms.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on BetterUp

More on Typeform

Keep looking

Other head to heads