CRM & Sales · head to head
Apollo.io vs Affinity
Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Affinity built specifically for private capital firms, so it is not a general purpose CRM
- They diverge on capability: Apollo.io covers Contact database, Affinity covers Contact management.
Where they differ
Only the attributes on which Apollo.io and Affinity actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Crunchbase
Both cover
- Outlook
- Gmail
- SOC2
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Affinity
- Prospect researchnot Affinity
- Sales automationnot Affinity
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Apollo.io
- Automatic capture of email and meeting activity into relationship recordsnot Apollo.io
- Finding warm introductions through existing relationship networksnot Apollo.io
- Investor relations and fundraising trackingnot Apollo.io
- Portfolio company support and reportingnot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is Apollo.io or Affinity better?
- Neither clearly leads. Apollo.io starts at Free and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Affinity?
- Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $49/month for Affinity.
- Does Apollo.io or Affinity run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Affinity is typically brought in for.
- What can Apollo.io do that Affinity cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation. Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle Outlook, Gmail, SOC2, GDPR.