Software · head to head
Whatagraph vs Optimizely
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Whatagraph covers Automated reporting, Optimizely covers A/B testing.
Where they differ
Only the attributes on which Whatagraph and Optimizely actually diverge.
| Attribute | Whatagraph | Optimizely |
|---|---|---|
| Starting price | Free | $10000/year |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Mobile |
| Founded | 2016 | 2010 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Adobe Analytics
- SOC2
- ISO27001
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Optimizely
- Blending data from multiple ad platforms into one dashboardnot Optimizely
- White-labelled reporting under an agency's own brandingnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Whatagraph
- Feature flagging and personalisation for digital productsnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Whatagraph or Optimizely better?
- Neither clearly leads. Whatagraph starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Optimizely?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $10000/year for Optimizely.
- Does Whatagraph or Optimizely run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Optimizely runs on Web, Mobile.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Optimizely is typically brought in for.
- What can Whatagraph do that Optimizely cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Google Analytics.