Software · head to head
Whatagraph vs Matomo
The short version
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- They diverge on capability: Whatagraph covers Automated reporting, Matomo covers Web analytics.
Where they differ
Only the attributes on which Whatagraph and Matomo actually diverge.
| Attribute | Whatagraph | Matomo |
|---|---|---|
| Pricing model | subscription | freemium |
| Platforms | Web, Mobile, Api | Web, On-premise |
| Founded | 2016 | 2007 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Matomo
- Blending data from multiple ad platforms into one dashboardnot Matomo
- White-labelled reporting under an agency's own brandingnot Matomo
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Whatagraph
- Self hosting analytics so visitor data stays on owned infrastructurenot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Questions people ask
- Is Whatagraph or Matomo better?
- Neither clearly leads. Whatagraph starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Matomo?
- Whatagraph starts at Free and Matomo at Free.
- Does Whatagraph or Matomo run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Matomo runs on Web, On-premise.
- Can I use Whatagraph for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Matomo is typically brought in for.
- What can Whatagraph do that Matomo cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.