Software · head to head
Todoist vs Google Analytics
The short version
- Each has a real cost: Todoist no built-in time tracking for tasks; requires third-party integration like Toggl; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- They diverge on capability: Todoist covers Natural language input, Google Analytics covers Real-time analytics.
Where they differ
Only the attributes on which Todoist and Google Analytics actually diverge.
| Attribute | Todoist | Google Analytics |
|---|---|---|
| Pricing model | Unknown | freemium |
| Platforms | Web, iOS, Android, macOS, Windows | Web |
| Founded | 2007 | 1998 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Todoist
- Natural language input
- Recurring tasks
- Projects and sub-tasks
- Labels and filters
- Priority levels
- Productivity tracking
- Templates
- Notifications
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
What people use each for
The jobs each tool is most often brought in to do.
Todoist
- Personal task managementnot Google Analytics
- Team project coordinationnot Google Analytics
- Goal trackingnot Google Analytics
- Habit buildingnot Google Analytics
- Daily planningnot Google Analytics
Google Analytics
- Website and web application analyticsnot Todoist
- Event tracking and user behaviour analysisnot Todoist
- Traffic source and conversion trackingnot Todoist
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Todoist
- No built-in time tracking for tasks; requires third-party integration like Toggl
- Free plan limited to 5 personal projects only
- No Gantt charts, resource allocation, or advanced project management features for large enterprises
- Phone support not available; email and help center only
- Calendar view and advanced filtering only available on paid plans
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
Pricing, plan by plan
Todoist
Free- BeginnerFree
- 5 personal projects
- Smart Quick Add
- Task reminders
- Pro$5/month
- 300 personal projects
- Calendar layout
- Custom task reminders
- Business$8/month
- Everything in Pro
- Shared team workspace
- Up to 500 team projects
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
Which should you pick?
Choose Todoist if
- You need natural language input.
- You want to start without paying.
- You work on Web, iOS, Android, macOS, Windows.
- You also want recurring tasks.
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Questions people ask
- Is Todoist or Google Analytics better?
- Neither clearly leads. Todoist starts at Free and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Todoist or Google Analytics?
- Todoist starts at Free and Google Analytics at Free.
- Does Todoist or Google Analytics run on more platforms?
- Todoist runs on Web, iOS, Android, macOS, Windows. Google Analytics runs on Web.
- Can I use Todoist for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Todoist best used for?
- Todoist is most often used for personal task management, team project coordination, goal tracking, habit building. Of those, personal task management and team project coordination are not what Google Analytics is typically brought in for.
- What can Todoist do that Google Analytics cannot?
- Todoist covers Natural language input, Recurring tasks, Projects and sub-tasks, Labels and filters. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
Answered from the vendors’ own pages
Todoist: Does Todoist work offline?
Basic editing and task management work offline, but advanced features like syncing reminders and shared updates require internet connectivity.
SourceTodoist: Does Todoist have a free plan and what does it include?
Yes, Todoist offers a free Beginner plan with 5 personal projects, Smart Quick Add, task reminders, flexible layouts, 3 filter views, and 1 week activity history. More advanced features require the Pro or Business plans.
SourceTodoist: Can I use Todoist on mobile devices?
Yes, Todoist offers native apps for both iOS and Android with over 30 million downloads. Mobile apps provide full task management functionality across devices.
SourceTodoist: What integrations does Todoist support?
Todoist integrates with over 100 apps including Slack, Google Calendar, Outlook, Microsoft Teams, Gmail, and Toggl Track. Additional integrations are available through Zapier, Make, and IFTTT automation platforms.
SourceTodoist: How much does Todoist cost?
Free plan is $0. Pro plan costs $5/month (billed annually) or $7/month (monthly billing). Business plan costs $8/month per user (annual) or $10/month per user (monthly), as of December 2025.
Source