Marketing & Analytics · head to head
Simple Analytics vs Improvado
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Improvado no pricing is published, and no cost driver or minimum is stated
- They diverge on capability: Simple Analytics covers Page view tracking, Improvado covers 500+ data source connectors.
Where they differ
Only the attributes on which Simple Analytics and Improvado actually diverge.
| Attribute | Simple Analytics | Improvado |
|---|---|---|
| Starting price | $20/month | $1000/month |
| Platforms | Web | Web, Api, Data-warehouse |
| Founded | 2016 | 2015 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- Cloud deployment
- Web support
- English language support
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Improvado
- Keeping visitor data hosted in the EU for GDPR purposesnot Improvado
- Replacing or running alongside Google Analytics with a single-page dashboardnot Improvado
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Simple Analytics
- Feeding blended campaign data into BI tools and dashboardsnot Simple Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Pricing, plan by plan
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Simple Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Simple Analytics or Improvado better?
- Neither clearly leads. Simple Analytics starts at $20/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simple Analytics or Improvado?
- Simple Analytics starts at $20/month and Improvado at $1000/month.
- Does Simple Analytics or Improvado run on more platforms?
- Simple Analytics runs on Web. Improvado runs on Web, Api, Data-warehouse.
- What is Simple Analytics best used for?
- Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Improvado is typically brought in for.
- What can Simple Analytics do that Improvado cannot?
- Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle GDPR compliant.