Marketing & Analytics · head to head
Simple Analytics vs Fathom Analytics
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
Fathom Analytics
Marketing & Analytics
Website analytics made simple
- From
- $14/month
- Rated
- -
The short version
- Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Fathom Analytics there is no free tier, only a 7 day trial
- They diverge on capability: Simple Analytics covers English language support, Fathom Analytics covers Referrer tracking.
Where they differ
Only the attributes on which Simple Analytics and Fathom Analytics actually diverge.
| Attribute | Simple Analytics | Fathom Analytics |
|---|---|---|
| Starting price | $20/month | $14/month |
| Founded | 2016 | 2014 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simple Analytics
- English language support
Only in Fathom Analytics
- Referrer tracking
- 20+ languages language support
Both cover
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- GDPR compliant
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Fathom Analytics
- Keeping visitor data hosted in the EU for GDPR purposesnot Fathom Analytics
- Replacing or running alongside Google Analytics with a single-page dashboardnot Fathom Analytics
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Simple Analytics
- A lightweight Google Analytics replacementnot Simple Analytics
- Tracking many sites from one accountnot Simple Analytics
- Long-term historical reporting while subscribednot Simple Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Pricing, plan by plan
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Which should you pick?
Choose Fathom Analytics if
- You need referrer tracking.
- You also want 20+ languages language support.
Questions people ask
- Is Simple Analytics or Fathom Analytics better?
- Neither clearly leads. Simple Analytics starts at $20/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simple Analytics or Fathom Analytics?
- Simple Analytics starts at $20/month and Fathom Analytics at $14/month.
- Does Simple Analytics or Fathom Analytics run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Simple Analytics best used for?
- Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Fathom Analytics is typically brought in for.
- What can Simple Analytics do that Fathom Analytics cannot?
- Simple Analytics covers English language support. Fathom Analytics covers Referrer tracking, 20+ languages language support. Both handle Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.