Software · head to head
Salesforce Flows vs Hightouch
The short version
- Each has a real cost: Salesforce Flows not suitable for highly complex scenarios with intricate decision-making or bulk data processing; Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited
- They diverge on capability: Salesforce Flows covers Visual flow builder, Hightouch covers Data syncing.
Where they differ
Only the attributes on which Salesforce Flows and Hightouch actually diverge.
| Attribute | Salesforce Flows | Hightouch |
|---|---|---|
| Pricing model | Unknown | usage-based |
| Platforms | Salesforce Cloud, Web, Mobile | Web, Api |
| Founded | 1999 | 2020 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Salesforce Flows
- Visual flow builder
- Approvals
- Scheduled actions
- Screen flows
- Multi-step workflows
- Conditional logic
- Salesforce native
- External APIs
Only in Hightouch
- Data syncing
- Reverse ETL
- Transformation
- Real-time activation
- Monitoring
- Scheduling
- 200+ destinations
- Data warehouses
Both cover
- Error handling
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Salesforce Flows
- Workflow Automationnot Hightouch
- Data Integrationnot Hightouch
- Process Automationnot Hightouch
- App Integrationnot Hightouch
- API Connectivitynot Hightouch
Hightouch
- Syncing warehouse data out to operational tools as reverse ETLnot Salesforce Flows
- Building audiences from warehouse data and activating them in marketing toolsnot Salesforce Flows
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Salesforce Flows
- Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
- No automatic record locking, causing conflicts when multiple users update same records
- Limited error handling compared to Apex
- Requires Enterprise edition or higher for full capabilities
- Auto-launched Flows cannot display screens to users
- Complex dependency management and configuration challenges when deploying between environments
Hightouch
- The free tier allows only 2 active syncs, though destinations and user seats are unlimited
- Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
- Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales
Pricing, plan by plan
Salesforce Flows
Free- Salesforce FreeFree
- 2 user licenses
- Basic workflows
- Limited automation
- Starter$25/user/month
- Sales flows
- Lead routing
- Email marketing analytics
- Professional$100/user/month
- Sales quoting
- Forecasting
- AppExchange access
- Enterprise$165/user/month
- Full Flow Builder
- Custom objects
- Sandboxes
Hightouch
Free- StarterFree
- Limited syncs
- Community support
- Growth$200/month
- Multiple syncs
- Email support
- Enterprise$1000/month
- Unlimited syncs
- Dedicated support
Which should you pick?
Choose Salesforce Flows if
- You need visual flow builder.
- You want to start without paying.
- You work on Salesforce Cloud, Web, Mobile.
- You also want approvals.
Choose Hightouch if
- You need data syncing.
- You want to start without paying.
- You work on Web, Api.
- You also want reverse etl.
Questions people ask
- Is Salesforce Flows or Hightouch better?
- Neither clearly leads. Salesforce Flows starts at Free and Hightouch at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Salesforce Flows or Hightouch?
- Salesforce Flows starts at Free and Hightouch at Free.
- Does Salesforce Flows or Hightouch run on more platforms?
- Salesforce Flows runs on Salesforce Cloud, Web, Mobile. Hightouch runs on Web, Api.
- Can I use Salesforce Flows for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Salesforce Flows best used for?
- Salesforce Flows is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Hightouch is typically brought in for.
- What can Salesforce Flows do that Hightouch cannot?
- Salesforce Flows covers Visual flow builder, Approvals, Scheduled actions, Screen flows. Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Both handle Error handling, GDPR, Cloud deployment, Web support.
Answered from the vendors’ own pages
Salesforce Flows: Which Salesforce editions include Flows?
Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.
SourceSalesforce Flows: What are the main limitations of Salesforce Flows?
Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.
SourceSalesforce Flows: Can Salesforce Flows integrate with external systems?
Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.
SourceSalesforce Flows: When was Salesforce Flow redesigned?
Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.
Source