Personal Finance · head to head
Rocket Money vs E*TRADE

Rocket Money
Personal Finance
Cancel subscriptions and save money automatically
- From
- Free
- Rated
- -
The short version
- Only Rocket Money has a free tier, so it costs nothing to try first.
- Each has a real cost: Rocket Money successful bill negotiation costs a one time fee of 35% to 60% of the first year's savings; E*TRADE stock and ETF trades were $0 commission but options carried a $0.65 per-contract fee, broker-assisted trades added a $25 surcharge, and margin interest rates ranged from 12.70% to 13.20% depending on balance tier (Internet Archive capture, 3 January 2023)
- They diverge on capability: Rocket Money covers Subscription tracking, E*TRADE covers Advanced trading tools.
Where they differ
Only the attributes on which Rocket Money and E*TRADE actually diverge.
| Attribute | Rocket Money | E*TRADE |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | transaction |
| Free tier | Yes | No |
| Founded | 2016 | 1956 |
Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Personal Finance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Rocket Money
- Subscription tracking
- Bill negotiation
- Automatic savings
- Spending insights
- Credit score monitoring
- Credit cards
- Utility providers
Only in E*TRADE
- Advanced trading tools
- Options and futures
- Research tools
- Mobile trading
- Wire transfers
Both cover
- Bank accounts
- Web support
- IOS support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Rocket Money
- Finding and cancelling unwanted subscriptionsnot E*TRADE
- Tracking bills and spending in one appnot E*TRADE
- Having a third party negotiate down recurring billsnot E*TRADE
E*TRADE
- Budget Managementnot Rocket Money
- Expense Trackingnot Rocket Money
- Investment Trackingnot Rocket Money
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Rocket Money
- Successful bill negotiation costs a one time fee of 35% to 60% of the first year's savings
- Premium is priced on a sliding scale and the help centre publishes no fixed monthly or annual amount, stating rates vary across platforms
- Custom budget categories, financial goal plans, credit score tracking and real time account syncing are Premium only
- The Premium free trial is 7 days
E*TRADE
- Stock and ETF trades were $0 commission but options carried a $0.65 per-contract fee, broker-assisted trades added a $25 surcharge, and margin interest rates ranged from 12.70% to 13.20% depending on balance tier (Internet Archive capture, 3 January 2023)
Pricing, plan by plan
Rocket Money
Free- FreeFree
- Subscription tracking
- Spending insights
- Bill reminders
- Premium$12/month
- Bill negotiation
- Subscription cancellation
- Smart savings
E*TRADE
On request- Stock & ETF TradingFree
- Commission-free trades
- Real-time quotes
- Advanced Trading$undefined/month
- All Stock & ETF features
- Options, futures
- Advanced tools
Which should you pick?
Choose Rocket Money if
- You need subscription tracking.
- You want to start without paying.
- You work on Web, IOS, Android.
- You also want bill negotiation.
Choose E*TRADE if
- You need advanced trading tools.
- You work on Web, IOS, Android.
- You also want options and futures.
Questions people ask
- Is Rocket Money or E*TRADE better?
- Neither clearly leads. Rocket Money starts at Free and E*TRADE at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Rocket Money or E*TRADE?
- Rocket Money has a free tier; the other does not. Paid plans start at Free for Rocket Money and On request for E*TRADE.
- Does Rocket Money or E*TRADE run on more platforms?
- Both run on Web, IOS, Android, so platform support will not decide this one for you.
- Can I use Rocket Money for free?
- Yes. Rocket Money has a free tier, so you can try it without paying. E*TRADE starts at On request.
- What is Rocket Money best used for?
- Rocket Money is most often used for finding and cancelling unwanted subscriptions, tracking bills and spending in one app, having a third party negotiate down recurring bills. Of those, finding and cancelling unwanted subscriptions and tracking bills and spending in one app are not what E*TRADE is typically brought in for.
- What can Rocket Money do that E*TRADE cannot?
- Rocket Money covers Subscription tracking, Bill negotiation, Automatic savings, Spending insights. E*TRADE covers Advanced trading tools, Options and futures, Research tools, Mobile trading. Both handle Bank accounts, Web support, IOS support, Android support.
Related pages
More on Rocket Money
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