Software · head to head
Outreach vs Keap
The short version
- Each has a real cost: Outreach pricing not transparent, requiring custom quotes for most implementations; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Outreach covers Sales engagement, Keap covers Contact management.
Where they differ
Only the attributes on which Outreach and Keap actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Outreach
- Sales engagement
- Conversation intelligence
- Revenue intelligence
- Analytics & reporting
- Salesforce
- Microsoft Dynamics
- Zoom
Only in Keap
- Contact management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Zapier
- Stripe
- Google Ads
Both cover
- Pipeline management
- Slack
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Outreach
- Sales outreachnot Keap
- Pipeline managementnot Keap
- Revenue forecastingnot Keap
- Team performancenot Keap
Keap
- CRM with built in marketing automation for small businessesnot Outreach
- Managing contacts, pipelines and follow up campaigns in one systemnot Outreach
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Outreach
- Pricing not transparent, requiring custom quotes for most implementations
- Complex setup requiring deep Salesforce configuration and customization
- Primarily designed for enterprise SDR and sales teams, less suitable for small businesses
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Outreach
$100/month- Standard$100/month
- Email sequencing
- Task management
- Basic analytics
- ProfessionalFree
- All Standard features
- Conversation intelligence
- Advanced analytics
- EnterpriseFree
- All Professional features
- Revenue intelligence
- Custom integrations
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Keap if
- You need contact management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Outreach or Keap better?
- Neither clearly leads. Outreach starts at $100/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Outreach or Keap?
- Outreach starts at $100/month and Keap at $29/month.
- Does Outreach or Keap run on more platforms?
- Outreach runs on Web. Keap runs on Web, Ios, Android.
- What is Outreach best used for?
- Outreach is most often used for sales outreach, pipeline management, revenue forecasting, team performance. Of those, sales outreach and pipeline management are not what Keap is typically brought in for.
- What can Outreach do that Keap cannot?
- Outreach covers Sales engagement, Conversation intelligence, Revenue intelligence, Analytics & reporting. Keap covers Contact management, Email marketing, Marketing automation, Sales automation. Both handle Pipeline management, Slack, Web support, Ios support.
Answered from the vendors’ own pages
Outreach: What channels does Outreach support for sales engagement?
Outreach enables outreach across email, phone calls, SMS, and social media with multi-channel sequencing and automated cadences.
SourceOutreach: Does Outreach integrate with Salesforce?
Yes, Outreach deeply integrates with Salesforce to automatically log emails, calls, and tasks back to CRM records, keeping both platforms synchronized.
SourceOutreach: Can Outreach sync with calendar systems?
Yes, Outreach syncs calendar events to Salesforce as Events records, supporting two-way synchronization between Outreach meetings and Salesforce Events.
Source