Marketing & Analytics · head to head
Optimizely vs Adobe Analytics
Optimizely
Marketing & Analytics
Digital experience optimization
- From
- $10000/year
- Rated
- -
Adobe Analytics
Marketing & Analytics
Enterprise-class data analytics
- From
- $5000/month
- Rated
- -
The short version
- Each has a real cost: Optimizely no pricing is published and no minimum is stated; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
- They diverge on capability: Optimizely covers A/B testing, Adobe Analytics covers Real-time reporting.
Where they differ
Only the attributes on which Optimizely and Adobe Analytics actually diverge.
| Attribute | Optimizely | Adobe Analytics |
|---|---|---|
| Starting price | $10000/year | $5000/month |
| Platforms | Web, Mobile | Web, Mobile, Api |
| Founded | 2010 | 1982 |
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Google Analytics
- Adobe Analytics
- Multiple languages language support
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Both cover
- SOC2
- ISO27001
- Cloud deployment
- Web support
- Mobile support
What people use each for
The jobs each tool is most often brought in to do.
Optimizely
- A/B testing and experimentation across web and product experiencesnot Adobe Analytics
- Feature flagging and personalisation for digital productsnot Adobe Analytics
Adobe Analytics
- Advanced analyticsnot Optimizely
- Marketing optimizationnot Optimizely
- Customer insightsnot Optimizely
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Pricing, plan by plan
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Which should you pick?
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Questions people ask
- Is Optimizely or Adobe Analytics better?
- Neither clearly leads. Optimizely starts at $10000/year and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Optimizely or Adobe Analytics?
- Optimizely starts at $10000/year and Adobe Analytics at $5000/month.
- Does Optimizely or Adobe Analytics run on more platforms?
- Optimizely runs on Web, Mobile. Adobe Analytics runs on Web, Mobile, Api.
- What is Optimizely best used for?
- Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Adobe Analytics is typically brought in for.
- What can Optimizely do that Adobe Analytics cannot?
- Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle SOC2, ISO27001, Cloud deployment, Web support.