CRM & Sales · head to head
Lusha vs Bitrix24
The short version
- Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; Bitrix24 the free plan is limited to 2 users and 5 GB of storage
- They diverge on capability: Lusha covers Contact database, Bitrix24 covers Contact management.
Where they differ
Only the attributes on which Lusha and Bitrix24 actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lusha
- Contact database
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- Salesforce
- HubSpot
Only in Bitrix24
- Contact management
- Sales pipeline
- Service desk
- Project management
- Chat
- Automation
- Mobile app
- Slack
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Lusha
- Lead generationnot Bitrix24
- Contact researchnot Bitrix24
- Email verificationnot Bitrix24
Bitrix24
- CRM and sales pipeline management for a small businessnot Lusha
- Team chat, tasks and project management in one suitenot Lusha
- Telephony and email integrated with customer recordsnot Lusha
- Document storage and collaborationnot Lusha
- Workflow automation and HR records on the higher tiersnot Lusha
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Bitrix24
- The free plan is limited to 2 users and 5 GB of storage
- Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
- Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
- Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
- SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month
Pricing, plan by plan
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Bitrix24
Free- FreeFree
- Up to 12 users
- Basic CRM
- Chat
- Basic$39/month
- Everything in Free
- Sales automation
- Customer portal
- Standard$99/month
- Everything in Basic
- Advanced automation
- Custom fields
- Professional$199/month
- Everything in Standard
- Dedicated support
Which should you pick?
Choose Lusha if
- You need contact database.
- You want to start without paying.
- You also want email search.
Choose Bitrix24 if
- You need contact management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sales pipeline.
Questions people ask
- Is Lusha or Bitrix24 better?
- Neither clearly leads. Lusha starts at Free and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lusha or Bitrix24?
- Lusha starts at Free and Bitrix24 at Free.
- Does Lusha or Bitrix24 run on more platforms?
- Lusha runs on Web. Bitrix24 runs on Web, Ios, Android.
- Can I use Lusha for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Lusha best used for?
- Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Bitrix24 is typically brought in for.
- What can Lusha do that Bitrix24 cannot?
- Lusha covers Contact database, Email search, Company intelligence, Email verification. Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management. Both handle GDPR, Cloud deployment, Web support.


