CRM & Sales · head to head
Insightly vs Bitrix24
The short version
- Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Bitrix24 the free plan is limited to 2 users and 5 GB of storage
- They diverge on capability: Insightly covers Deal tracking, Bitrix24 covers Sales pipeline.
Where they differ
Only the attributes on which Insightly and Bitrix24 actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Insightly
- Deal tracking
- Task management
- Email integration
- Reporting
- Mailchimp
- Google Drive
- DocuSign
- SOC2
Only in Bitrix24
- Sales pipeline
- Service desk
- Chat
- Automation
- Google Apps
- Microsoft 365
- On-premise deployment
Both cover
- Contact management
- Project management
- Mobile app
- Slack
- Zapier
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
- Multiple languages language support
What people use each for
The jobs each tool is most often brought in to do.
Insightly
- CRM with project delivery tracking after the salenot Bitrix24
- Managing leads, opportunities and customer projects in one record setnot Bitrix24
Bitrix24
- CRM and sales pipeline management for a small businessnot Insightly
- Team chat, tasks and project management in one suitenot Insightly
- Telephony and email integrated with customer recordsnot Insightly
- Document storage and collaborationnot Insightly
- Workflow automation and HR records on the higher tiersnot Insightly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Bitrix24
- The free plan is limited to 2 users and 5 GB of storage
- Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
- Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
- Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
- SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month
Pricing, plan by plan
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Bitrix24
Free- FreeFree
- Up to 12 users
- Basic CRM
- Chat
- Basic$39/month
- Everything in Free
- Sales automation
- Customer portal
- Standard$99/month
- Everything in Basic
- Advanced automation
- Custom fields
- Professional$199/month
- Everything in Standard
- Dedicated support
Which should you pick?
Choose Insightly if
- You need deal tracking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want task management.
Choose Bitrix24 if
- You need sales pipeline.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want service desk.
Questions people ask
- Is Insightly or Bitrix24 better?
- Neither clearly leads. Insightly starts at Free and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Insightly or Bitrix24?
- Insightly starts at Free and Bitrix24 at Free.
- Does Insightly or Bitrix24 run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Insightly for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Insightly best used for?
- Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Bitrix24 is typically brought in for.
- What can Insightly do that Bitrix24 cannot?
- Insightly covers Deal tracking, Task management, Email integration, Reporting. Bitrix24 covers Sales pipeline, Service desk, Chat, Automation. Both handle Contact management, Project management, Mobile app, Slack.