Software · head to head
Improvado vs Countly
I
Improvado
Software
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
- They diverge on capability: Improvado covers 500+ data source connectors, Countly covers Event tracking.
Where they differ
Only the attributes on which Improvado and Countly actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Countly
- Feeding blended campaign data into BI tools and dashboardsnot Countly
Countly
- Product analytics for mobile and web applicationsnot Improvado
- Self hosting analytics where data cannot leave the organisationnot Improvado
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Pricing, plan by plan
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Which should you pick?
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Improvado or Countly better?
- Neither clearly leads. Improvado starts at $1000/month and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Improvado or Countly?
- Countly has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Countly.
- Does Improvado or Countly run on more platforms?
- Improvado runs on Web, Api, Data-warehouse. Countly runs on Web, Mobile, Api.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Improvado starts at $1000/month.
- What is Improvado best used for?
- Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Countly is typically brought in for.
- What can Improvado do that Countly cannot?
- Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.