Software · head to head
Hootsuite vs Mercury Reader
The short version
- Only Mercury Reader has a free tier, so it costs nothing to try first.
- Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Mercury Reader mercury Reader's underlying engine (Postlight Parser) is free open source software licensed under Apache License 2.0, per the GitHub repository, with no paid tier
- They diverge on capability: Hootsuite covers Content scheduling, Mercury Reader covers Content extraction.
Where they differ
Only the attributes on which Hootsuite and Mercury Reader actually diverge.
| Attribute | Hootsuite | Mercury Reader |
|---|---|---|
| Starting price | $99/year | Free |
| Pricing model | Unknown | free |
| Free tier | No | Yes |
| Platforms | Web | Chrome, Firefox, Edge |
| Founded | 2008 | 2015 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hootsuite
- Content scheduling
- Social inbox
- Content calendar
- Analytics & reporting
- Social listening
- Team collaboration
- Approval workflows
- Bulk scheduling
Only in Mercury Reader
- Content extraction
- Clean reading view
- Custom themes
- Font customization
- Chrome support
- Firefox support
- Edge support
What people use each for
The jobs each tool is most often brought in to do.
Hootsuite
- Social media schedulingnot Mercury Reader
- Community managementnot Mercury Reader
- Social advertisingnot Mercury Reader
- Analytics & reportingnot Mercury Reader
- Team collaborationnot Mercury Reader
Mercury Reader
No use cases recorded yet. See the Mercury Reader review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hootsuite
- No free tier available; minimum cost is $99/user/year annually
- Monthly billing significantly more expensive than annual (20-30% premium)
- Advanced data export via SFTP available only to Enterprise tier customers
Mercury Reader
- Mercury Reader's underlying engine (Postlight Parser) is free open source software licensed under Apache License 2.0, per the GitHub repository, with no paid tier
Pricing, plan by plan
Hootsuite
$99/yearNo published plan breakdown. See the Hootsuite review.
Mercury Reader
Free- FreeFree
- Clutter removal
- Clean reading
- Custom themes
Which should you pick?
Choose Mercury Reader if
- You need content extraction.
- You want to start without paying.
- You work on Chrome, Firefox, Edge.
- You also want clean reading view.
Questions people ask
- Is Hootsuite or Mercury Reader better?
- Neither clearly leads. Hootsuite starts at $99/year and Mercury Reader at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hootsuite or Mercury Reader?
- Mercury Reader has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Mercury Reader.
- Does Hootsuite or Mercury Reader run on more platforms?
- Hootsuite runs on Web. Mercury Reader runs on Chrome, Firefox, Edge.
- Can I use Mercury Reader for free?
- Yes. Mercury Reader has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
- What is Hootsuite best used for?
- Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Mercury Reader is typically brought in for.
- What can Hootsuite do that Mercury Reader cannot?
- Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Mercury Reader covers Content extraction, Clean reading view, Custom themes, Font customization.
Answered from the vendors’ own pages
Hootsuite: What is Hootsuite's pricing structure?
Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.
SourceHootsuite: Does Hootsuite offer a free tier?
No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.
SourceHootsuite: How many integrations does Hootsuite support?
Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.
SourceHootsuite: Can users export their data from Hootsuite?
Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.
SourceHootsuite: Does Hootsuite offer API access?
Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.
SourceHootsuite: Does Hootsuite offer self-hosted or on-premise deployment?
No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.
SourceRelated pages
More on Mercury Reader
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