Software · head to head
Groove vs Customerly
Customerly
Software
Customer service suite with live chat and automation
- From
- Free
- Rated
- -
The short version
- Only Customerly has a free tier, so it costs nothing to try first.
- Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- They diverge on capability: Groove covers Shared inbox, Customerly covers Email marketing.
Where they differ
Only the attributes on which Groove and Customerly actually diverge.
| Attribute | Groove | Customerly |
|---|---|---|
| Starting price | $12/month | Free |
| Free tier | No | Yes |
| Founded | 2011 | 2015 |
Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Groove
- Shared inbox
- Knowledge base
- Automation rules
- Reporting
- Collision detection
- Salesforce
- Trello
- Jira
Only in Customerly
- Email marketing
- Customer surveys
- Help center
- Automation
- Video chat
- WordPress
- Shopify
- Segment
Both cover
- Live chat
- Slack
- Zapier
- SSL
- GDPR
- 2FA
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Groove
- Shared inbox and help desk ticketing for small support teamsnot Customerly
- Handling email, chat and messaging support in one queuenot Customerly
Customerly
- Customer supportnot Groove
- Lead generationnot Groove
- Email marketingnot Groove
- Customer feedbacknot Groove
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
Customerly
- Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- Limited to 11-50 employees according to company size metrics
Pricing, plan by plan
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
Customerly
Free- FreeFree
- 2 teammates
- Live chat
- Basic surveys
- Essential$9/month
- Unlimited chat
- Help center
- Automation
- Startup$29/month
- Video chat
- Funnels
- Priority support
- Pro$79/month
- White label
- Advanced analytics
- API access
Which should you pick?
Choose Groove if
- You need shared inbox.
- You work on Web, Ios, Android.
- You also want knowledge base.
Choose Customerly if
- You need email marketing.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want customer surveys.
Questions people ask
- Is Groove or Customerly better?
- Neither clearly leads. Groove starts at $12/month and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Groove or Customerly?
- Customerly has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for Customerly.
- Does Groove or Customerly run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Customerly for free?
- Yes. Customerly has a free tier, so you can try it without paying. Groove starts at $12/month.
- What is Groove best used for?
- Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Customerly is typically brought in for.
- What can Groove do that Customerly cannot?
- Groove covers Shared inbox, Knowledge base, Automation rules, Reporting. Customerly covers Email marketing, Customer surveys, Help center, Automation. Both handle Live chat, Slack, Zapier, SSL.
Answered from the vendors’ own pages
Customerly: Where is Customerly's data stored?
All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.
SourceCustomerly: What messaging channels does Customerly support?
Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.
SourceCustomerly: How much of customer support can Customerly automate?
Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.
Source