Customer Success · head to head
Custify vs Apttus
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
- They diverge on capability: Custify covers Health scores, Apttus covers CPQ.
Where they differ
Only the attributes on which Custify and Apttus actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- HubSpot
- Intercom
- Stripe
Only in Apttus
- CPQ
- Contract management
- Pricing optimization
- Revenue recognition
- AI recommendations
- Microsoft Dynamics
- SAP
- Oracle
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Success
- Saasnot Apttus
- Automationnot Apttus
Apttus
- Customer Success
- Quote To Cashnot Custify
- Enterprise Cpqnot Custify
Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Apttus
- Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Apttus
$100/month- Professional$100/month
- CPQ
- Contract management
- Pricing engine
- Enterprise$200/month
- AI pricing
- Advanced workflows
- Custom integrations
Which should you pick?
Questions people ask
- Is Custify or Apttus better?
- Neither clearly leads. Custify starts at $399/month and Apttus at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Apttus?
- Custify starts at $399/month and Apttus at $100/month.
- Does Custify or Apttus run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, saas and automation are not what Apttus is typically brought in for.
- What can Custify do that Apttus cannot?
- Custify covers Health scores, Playbooks, Task automation, Customer 360. Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source