Software · head to head
Custify vs Akita
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Akita starts at $49 a month with no free tier, only a 14 day trial
- They diverge on capability: Custify covers Playbooks, Akita covers Customer segments.
Where they differ
Only the attributes on which Custify and Akita actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Playbooks
- Task automation
- Customer 360
- Churn alerts
Only in Akita
- Customer segments
- Lifecycle stages
- Alerts
- Custom metrics
Both cover
- Health scores
- Salesforce
- HubSpot
- Intercom
- Stripe
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Successnot Akita
- Saasnot Akita
- Automationnot Akita
Akita
- Centralising customer data and product activity for a customer success teamnot Custify
- Building health scores to flag at-risk accountsnot Custify
- Segmenting customers and triggering automated playbooksnot Custify
- Identifying expansion revenue opportunitiesnot Custify
- Task and workflow management for CSMsnot Custify
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Akita
- Starts at $49 a month with no free tier, only a 14 day trial
- Tier breakdown above the entry price is not published
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Akita
$160/month- Starter$160/month
- Health scores
- Basic integrations
- Alerts
- Professional$400/month
- Unlimited integrations
- Custom metrics
- API
Which should you pick?
Questions people ask
- Is Custify or Akita better?
- Neither clearly leads. Custify starts at $399/month and Akita at $160/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Akita?
- Custify starts at $399/month and Akita at $160/month.
- Does Custify or Akita run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Akita is typically brought in for.
- What can Custify do that Akita cannot?
- Custify covers Playbooks, Task automation, Customer 360, Churn alerts. Akita covers Customer segments, Lifecycle stages, Alerts, Custom metrics. Both handle Health scores, Salesforce, HubSpot, Intercom.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source