Softwr

E-commerce · head to head

Contentful vs Figma

Contentful logo

Contentful

E-commerce

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite
Figma logo

Figma

Technology

The collaborative interface design tool

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Contentful pricing model with content type limits (48) forces full tier upgrades; Figma no offline editing capability, can only view and create new files when disconnected
  • They diverge on capability: Contentful covers Content modeling, Figma covers Real-time collaboration.

Where they differ

Only the attributes on which Contentful and Figma actually diverge.

Attributes where Contentful and Figma differ
AttributeContentfulFigma
PlatformsWeb, APIWeb, macOS, Windows, iOS, Android
CategoryE-commerceTechnology
Founded20132012

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Gatsby

Only in Figma

  • Real-time collaboration
  • Vector networks
  • Auto-layout
  • Components & variants
  • Prototyping
  • Design systems
  • Developer handoff
  • Slack

Both cover

  • Version control
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Contentful

  • Website content managementnot Figma
  • Mobile app contentnot Figma
  • E-commerce catalogsnot Figma
  • Multi-channel publishingnot Figma
  • Digital experiencesnot Figma

Figma

  • UI/UX designnot Contentful
  • Design systemsnot Contentful
  • Prototypingnot Contentful
  • Design collaborationnot Contentful
  • Developer handoffnot Contentful

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

Figma

  • No offline editing capability, can only view and create new files when disconnected
  • Mobile apps are read-only, cannot edit designs on iOS or Android
  • No self-hosted option, requires cloud connectivity and internet access
  • Performance degradation with large files containing thousands of layers
  • Library components and unloaded pages not accessible offline

Pricing, plan by plan

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

Figma

Free
  • StarterFree
    • Unlimited drafts
    • 3 Figma files
    • 3 FigJam boards
  • Professional$12/month
    • Unlimited files and folders
    • Team libraries
    • Advanced prototyping
  • Organization$55/month
    • Unlimited teams
    • Shared libraries
    • Design system theming
  • Enterprise$90/month
    • Custom workspaces
    • API access
    • SCIM seat management

Which should you pick?

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Choose Figma if

  • You need real-time collaboration.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want vector networks.
Figma review

Questions people ask

Is Contentful or Figma better?
Neither clearly leads. Contentful starts at Free and Figma at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentful or Figma?
Contentful starts at Free and Figma at Free.
Does Contentful or Figma run on more platforms?
Contentful runs on Web, API. Figma runs on Web, macOS, Windows, iOS, Android.
Can I use Contentful for free?
Both have a free tier, so you can try either at no cost before committing.
What is Contentful best used for?
Contentful is most often used for website content management, mobile app content, e-commerce catalogs, multi-channel publishing. Of those, website content management and mobile app content are not what Figma is typically brought in for.
What can Contentful do that Figma cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks. Figma covers Real-time collaboration, Vector networks, Auto-layout, Components & variants. Both handle Version control, SOC2, GDPR.

Answered from the vendors’ own pages

Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
Figma: What's included in Figma's free tier?

Figma's Starter plan is free forever and includes unlimited drafts, up to 3 Figma files, 3 FigJam boards, core design features (vector editing, auto layout, components, prototyping), basic developer handoff (inspect), and 150 AI credits per day up to 500 per month. Maximum 2 editors per file.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
Figma: Does Figma work offline?

Figma has very limited offline support. You can create one new file and edit currently loaded pages, but cannot open previously created files, access new pages, search for library components, or see real-time collaboration. Changes are cached locally for up to 30 days and sync when you reconnect.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
Figma: Can you self-host Figma?

No. Figma is a closed, cloud-only platform with no option to self-host or run on your own servers.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
Figma: What export formats does Figma support?

Figma exports to PNG, JPEG, SVG (at 1x scale only), and PDF (at 1x scale only). Export settings allow customization of resolution, quality, and scale.

Source
Figma: What platforms does Figma support?

Figma is available as a web app (all platforms), desktop apps for macOS and Windows, and mobile apps for iOS and Android. Linux users can access Figma through the web browser only.

Source
Figma: What are Figma's integrations?

Figma integrates with Slack, Microsoft Teams, Jira, Asana, Linear, Notion, VS Code, Zapier, and hundreds of other tools. Integration categories include collaboration, project management, developer handoff, prototyping, and AI/code generation.

Source
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