Software · head to head
Capsule CRM vs Apollo.io
The short version
- Each has a real cost: Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
Where they differ
Only the attributes on which Capsule CRM and Apollo.io actually diverge.
| Attribute | Capsule CRM | Apollo.io |
|---|---|---|
| Pricing model | freemium | subscription |
| Founded | Unknown | 2020 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Capsule CRM
Nothing recorded that Apollo.io does not also cover.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
Capsule CRM
No use cases recorded yet. See the Capsule CRM review.
Apollo.io
- Lead generationnot Capsule CRM
- Prospect researchnot Capsule CRM
- Sales automationnot Capsule CRM
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Capsule CRM
- Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
- Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
- Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pricing, plan by plan
Capsule CRM
FreeNo published plan breakdown. See the Capsule CRM review.
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is Capsule CRM or Apollo.io better?
- Neither clearly leads. Capsule CRM starts at Free and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Capsule CRM or Apollo.io?
- Capsule CRM starts at Free and Apollo.io at Free.
- Does Capsule CRM or Apollo.io run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Capsule CRM for free?
- Both have a free tier, so you can try either at no cost before committing.
- What can Capsule CRM do that Apollo.io cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation.