Softwr

Marketing · head to head

Buffer vs Sketch

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Sketch logo

Sketch

Technology

The digital design toolkit

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Only Buffer has a free tier, so it costs nothing to try first.
  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Sketch macOS-only for editing, blocking Windows and Linux users from accessing design features
  • They diverge on capability: Buffer covers Post scheduling, Sketch covers Vector editing.

Where they differ

Only the attributes on which Buffer and Sketch actually diverge.

Attributes where Buffer and Sketch differ
AttributeBufferSketch
Starting priceFree$12/month
Free tierYesNo
PlatformsWeb, iOS, AndroidmacOS, Web, iOS, iPad
CategoryMarketingTechnology

Identical on both: pricing model (Unknown), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

Only in Sketch

  • Vector editing
  • Symbols & components
  • Prototyping
  • Real-time collaboration
  • Developer handoff
  • Plugins ecosystem
  • Cloud sync
  • Version history

Both cover

  • SSL
  • 2FA

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Sketch
  • Content planningnot Sketch
  • Performance analyticsnot Sketch
  • Team collaborationnot Sketch
  • Client managementnot Sketch

Sketch

  • UI designnot Buffer
  • Mobile app designnot Buffer
  • Web designnot Buffer
  • Design systemsnot Buffer
  • Prototypingnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Sketch

  • macOS-only for editing, blocking Windows and Linux users from accessing design features
  • Real-time collaboration feels less seamless than Figma with occasional sync delays
  • Limited built-in image editing capabilities, requiring external software for bitmap work
  • Subscription required for cloud features and collaboration, losing access if subscription lapses

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Sketch

$12/month
  • Standard$12/month
    • Real-time collaboration
    • Unlimited documents
    • Unlimited free viewers
  • Professional$24/month
    • Everything in Standard
    • Single Sign-On (SSO)
    • Project archiving
  • Enterprise$44/month
    • Everything in Professional
    • SCIM provisioning
    • BYOK encryption
  • Mac-only License$120/perpetual
    • Native Mac app
    • Offline access
    • Local file saving

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Sketch if

  • You need vector editing.
  • You work on macOS, Web, iOS, iPad.
  • You also want symbols & components.
Sketch review

Questions people ask

Is Buffer or Sketch better?
Neither clearly leads. Buffer starts at Free and Sketch at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Sketch?
Buffer has a free tier; the other does not. Paid plans start at Free for Buffer and $12/month for Sketch.
Does Buffer or Sketch run on more platforms?
Buffer runs on Web, iOS, Android. Sketch runs on macOS, Web, iOS, iPad.
Can I use Buffer for free?
Yes. Buffer has a free tier, so you can try it without paying. Sketch starts at $12/month.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Sketch is typically brought in for.
What can Buffer do that Sketch cannot?
Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening. Sketch covers Vector editing, Symbols & components, Prototyping, Real-time collaboration. Both handle SSL, 2FA.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Sketch: Is Sketch available for Windows or Linux?

No. Sketch is macOS-only for the design and prototyping features. Web and mobile apps provide viewing and collaboration, but editing requires macOS 14.0 or later.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Sketch: Does Sketch offer a free trial?

Yes. Sketch provides a 30-day free trial with no credit card required. You can also purchase a one-time Mac-only license for $120 per seat instead of subscribing.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Sketch: What collaboration features does Sketch include?

Sketch supports real-time collaboration, unlimited document sharing, unlimited viewers, and version history on all paid subscription plans (Standard $12/month, Professional $24/month, Enterprise $44/month).

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Sketch: Can I use Sketch offline?

Yes. The one-time Mac-only license ($120) allows you to use Sketch offline and save files locally, but it excludes cloud collaboration and iOS previewing features.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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