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Machine Learning · head to head

Alteryx vs Looker

Alteryx logo

Alteryx

Machine Learning

Analytics automation platform

From
$250/month
Rated
-
Full reviewWebsite
Looker logo

Looker

Spreadsheets

Modern business intelligence platform by Google

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alteryx starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only; Looker no pricing published on website; quote-based model requires contacting Google Cloud sales
  • They diverge on capability: Alteryx covers Data preparation, Looker covers LookML Data Modeling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alteryx and Looker actually diverge.

Attributes where Alteryx and Looker differ
AttributeAlteryxLooker
Starting price$250/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWindows, WebWeb, Cloud (Google Cloud Platform)
CategoryMachine LearningSpreadsheets
Founded19972008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alteryx

  • Data preparation
  • Data blending
  • Predictive analytics
  • Spatial analytics
  • Reporting
  • Python
  • R
  • AWS

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • BigQuery
  • Redshift
  • PostgreSQL

Both cover

  • Snowflake
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Alteryx

  • Data preparation and building AI-ready datasetsnot Looker
  • Predictive analytics without writing codenot Looker
  • Automating and orchestrating repeatable analytics workflowsnot Looker
  • Enterprise reporting with governed, reusable logicnot Looker
  • Connecting to Snowflake, Databricks and cloud warehouses alongside on-premises systemsnot Looker

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Alteryx
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Alteryx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alteryx

  • Starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only
  • Automation runs are metered, with 50 included on Starter and 15,000 on Professional, and more must be bought
  • Cost depends on three separate dimensions at once: edition, user role and automation capacity
  • Advanced analytics, governance and orchestration are withheld from the entry edition

Looker

  • No pricing published on website; quote-based model requires contacting Google Cloud sales
  • Pricing typically based on user count, deployment type, and feature requirements with no transparency

Pricing, plan by plan

Alteryx

$250/month
  • Starter Edition$250/month
    • 1-10 users
    • 50 automation runs included
    • Cloud only
  • Professional Edition$null/month
    • Basic and Full users
    • 15,000 automation runs included
    • Cloud and desktop deployment
  • Enterprise Edition$null/month
    • All user types
    • 15,000 automation runs included
    • All deployment options

Looker

On request

No published plan breakdown. See the Looker review.

Which should you pick?

Choose Alteryx if

  • You need data preparation.
  • You work on Windows, Web.
  • You also want data blending.
Alteryx review

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.
Looker review

Questions people ask

Is Alteryx or Looker better?
Neither clearly leads. Alteryx starts at $250/month and Looker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alteryx or Looker?
Alteryx starts at $250/month and Looker at On request.
Does Alteryx or Looker run on more platforms?
Alteryx runs on Windows, Web. Looker runs on Web, Cloud (Google Cloud Platform).
What is Alteryx best used for?
Alteryx is most often used for data preparation and building ai-ready datasets, predictive analytics without writing code, automating and orchestrating repeatable analytics workflows, enterprise reporting with governed, reusable logic. Of those, data preparation and building ai-ready datasets and predictive analytics without writing code are not what Looker is typically brought in for.
What can Alteryx do that Looker cannot?
Alteryx covers Data preparation, Data blending, Predictive analytics, Spatial analytics. Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Both handle Snowflake, Web support.

Answered from the vendors’ own pages

Alteryx: How much does Alteryx Starter cost?

Alteryx Starter Edition costs $250 USD per user per month when billed annually, for teams of 1-10 users.

Source
Looker: How much does Looker cost?

Looker does not publish pricing on its website. The platform uses a custom quote model where organizations contact Google Cloud sales for personalized pricing. Pricing is typically based on factors including user count, deployment type (cloud-hosted versus self-hosted), and required feature set.

Source
Alteryx: Is there a free trial for Alteryx?

Yes, Alteryx offers a 30-day free trial to evaluate the platform before committing to a paid plan.

Source
Looker: What are Looker's pricing tiers?

Looker offers subscription-based tiers typically including Standard with core BI capabilities, Advanced with enhanced features and integrations, and Premium with enterprise-grade features. Specific pricing and feature distinctions require contacting Google Cloud sales.

Source
Alteryx: What differentiates Alteryx Professional from Starter?

Professional Edition supports both Basic and Full user roles, includes 15,000 automation runs, offers cloud and desktop deployment, connects to 100+ data sources, and enables advanced data preparation and macros. Professional and Enterprise editions require contacting sales for pricing.

Source
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