Marketing & Analytics · head to head
Whatagraph vs Improvado
Whatagraph
Marketing & Analytics
Automated marketing reporting and analytics
- From
- Free
- Rated
- -
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Improvado no pricing is published, and no cost driver or minimum is stated
- They diverge on capability: Whatagraph covers Automated reporting, Improvado covers 500+ data source connectors.
Where they differ
Only the attributes on which Whatagraph and Improvado actually diverge.
| Attribute | Whatagraph | Improvado |
|---|---|---|
| Starting price | Free | $1000/month |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Api, Data-warehouse |
| Founded | 2016 | 2015 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Both cover
- Google Analytics
- Google Ads
- Facebook Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Improvado
- Blending data from multiple ad platforms into one dashboardnot Improvado
- White-labelled reporting under an agency's own brandingnot Improvado
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Whatagraph
- Feeding blended campaign data into BI tools and dashboardsnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Whatagraph or Improvado better?
- Neither clearly leads. Whatagraph starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Improvado?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $1000/month for Improvado.
- Does Whatagraph or Improvado run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Improvado runs on Web, Api, Data-warehouse.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Improvado starts at $1000/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Improvado is typically brought in for.
- What can Whatagraph do that Improvado cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Analytics, Google Ads, Facebook Ads, GDPR compliant.