Software · head to head
Whatagraph vs Fathom Analytics
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Fathom Analytics there is no free tier, only a 7 day trial
- They diverge on capability: Whatagraph covers Automated reporting, Fathom Analytics covers Page view tracking.
Where they differ
Only the attributes on which Whatagraph and Fathom Analytics actually diverge.
| Attribute | Whatagraph | Fathom Analytics |
|---|---|---|
| Starting price | Free | $14/month |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2016 | 2014 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- Cloud deployment
- Web support
- 20+ languages language support
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Fathom Analytics
- Blending data from multiple ad platforms into one dashboardnot Fathom Analytics
- White-labelled reporting under an agency's own brandingnot Fathom Analytics
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Whatagraph
- A lightweight Google Analytics replacementnot Whatagraph
- Tracking many sites from one accountnot Whatagraph
- Long-term historical reporting while subscribednot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Whatagraph or Fathom Analytics better?
- Neither clearly leads. Whatagraph starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Fathom Analytics?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $14/month for Fathom Analytics.
- Does Whatagraph or Fathom Analytics run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Fathom Analytics runs on Web.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Fathom Analytics is typically brought in for.
- What can Whatagraph do that Fathom Analytics cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.