Software · head to head
Whatagraph vs Countly
The short version
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
- They diverge on capability: Whatagraph covers Automated reporting, Countly covers Event tracking.
Where they differ
Only the attributes on which Whatagraph and Countly actually diverge.
| Attribute | Whatagraph | Countly |
|---|---|---|
| Pricing model | subscription | freemium |
| Founded | 2016 | 2012 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Countly
- Blending data from multiple ad platforms into one dashboardnot Countly
- White-labelled reporting under an agency's own brandingnot Countly
Countly
- Product analytics for mobile and web applicationsnot Whatagraph
- Self hosting analytics where data cannot leave the organisationnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Whatagraph or Countly better?
- Neither clearly leads. Whatagraph starts at Free and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Countly?
- Whatagraph starts at Free and Countly at Free.
- Does Whatagraph or Countly run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Whatagraph for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Countly is typically brought in for.
- What can Whatagraph do that Countly cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.