Marketing & Analytics · head to head
Simple Analytics vs Marketing Evolution
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
Marketing Evolution
Marketing & Analytics
Advanced marketing analytics and attribution modeling
- From
- $5000/month
- Rated
- -
The short version
- Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
- They diverge on capability: Simple Analytics covers Page view tracking, Marketing Evolution covers Multi-touch attribution.
Where they differ
Only the attributes on which Simple Analytics and Marketing Evolution actually diverge.
| Attribute | Simple Analytics | Marketing Evolution |
|---|---|---|
| Starting price | $20/month | $5000/month |
| Platforms | Web | Web, Api, Analytics |
| Founded | 2016 | 2008 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- Cloud deployment
- Web support
- English language support
Only in Marketing Evolution
- Multi-touch attribution
- Marketing mix modeling
- Channel performance
- ROI analysis
- Forecasting
- Budget optimization
- Custom reporting
- Advanced analytics
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Marketing Evolution
- Keeping visitor data hosted in the EU for GDPR purposesnot Marketing Evolution
- Replacing or running alongside Google Analytics with a single-page dashboardnot Marketing Evolution
Marketing Evolution
- Attribution modelingnot Simple Analytics
- Marketing ROInot Simple Analytics
- Budget allocationnot Simple Analytics
- Channel optimizationnot Simple Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Marketing Evolution
- The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
Pricing, plan by plan
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Marketing Evolution
$5000/month- Professional$5000/month
- Basic attribution modeling
- Multiple channels
- Monthly reporting
- Enterprise$undefined/month
- Advanced attribution
- Unlimited channels
- Real-time analysis
- Custom$undefined/month
- Custom implementation
- Professional services
- Consulting included
Which should you pick?
Choose Simple Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Marketing Evolution if
- You need multi-touch attribution.
- You work on Web, Api, Analytics.
- You also want marketing mix modeling.
Questions people ask
- Is Simple Analytics or Marketing Evolution better?
- Neither clearly leads. Simple Analytics starts at $20/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simple Analytics or Marketing Evolution?
- Simple Analytics starts at $20/month and Marketing Evolution at $5000/month.
- Does Simple Analytics or Marketing Evolution run on more platforms?
- Simple Analytics runs on Web. Marketing Evolution runs on Web, Api, Analytics.
- What is Simple Analytics best used for?
- Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Marketing Evolution is typically brought in for.
- What can Simple Analytics do that Marketing Evolution cannot?
- Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle GDPR compliant.