Marketing & Analytics · head to head
Simple Analytics vs Funnel.io
Simple Analytics
Marketing & Analytics
Privacy-friendly analytics without cookies
- From
- $20/month
- Rated
- -
Funnel.io
Marketing & Analytics
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Simple Analytics covers Page view tracking, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Simple Analytics and Funnel.io actually diverge.
| Attribute | Simple Analytics | Funnel.io |
|---|---|---|
| Starting price | $20/month | $299/month |
| Platforms | Web | Web, Mobile, Api |
| Founded | 2016 | 2015 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simple Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Privacy-focused
- Cloud deployment
- Web support
- English language support
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Simple Analytics
- Cookie-free website analytics that avoids a consent bannernot Funnel.io
- Keeping visitor data hosted in the EU for GDPR purposesnot Funnel.io
- Replacing or running alongside Google Analytics with a single-page dashboardnot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Simple Analytics
- Exporting blended marketing data to BI tools and warehousesnot Simple Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simple Analytics
- The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
- Data older than 30 days is automatically deleted on the free plan
- The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
- Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
- On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
- Paying by Bitcoin adds 10% and is only offered on yearly billing
- Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
- Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Simple Analytics
$20/month- Standard$20/month
- Up to 100k page views
- Real-time analytics
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Simple Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Simple Analytics or Funnel.io better?
- Neither clearly leads. Simple Analytics starts at $20/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simple Analytics or Funnel.io?
- Simple Analytics starts at $20/month and Funnel.io at $299/month.
- Does Simple Analytics or Funnel.io run on more platforms?
- Simple Analytics runs on Web. Funnel.io runs on Web, Mobile, Api.
- What is Simple Analytics best used for?
- Simple Analytics is most often used for cookie-free website analytics that avoids a consent banner, keeping visitor data hosted in the eu for gdpr purposes, replacing or running alongside google analytics with a single-page dashboard. Of those, cookie-free website analytics that avoids a consent banner and keeping visitor data hosted in the eu for gdpr purposes are not what Funnel.io is typically brought in for.
- What can Simple Analytics do that Funnel.io cannot?
- Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle GDPR compliant.