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News & Media · head to head

PR Newswire vs Business Wire

PR Newswire logo

PR Newswire

News & Media

The global leader in press release distribution

From
On request
Rated
-
Full reviewWebsite
Business Wire logo

Business Wire

News & Media

Global news distribution and regulatory disclosure

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: PR Newswire covers Press release distribution, Business Wire covers News distribution.

Where they differ

Only the attributes on which PR Newswire and Business Wire actually diverge.

Attributes where PR Newswire and Business Wire differ
AttributePR NewswireBusiness Wire
Founded19541961

Identical on both: starting price (On request), pricing model (usage-based), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PR Newswire

  • Press release distribution
  • Analytics & reporting
  • Targeted distribution
  • Regulatory disclosure
  • Cision platform
  • Google News
  • Bloomberg

Only in Business Wire

  • News distribution
  • SEC/SEDAR filing
  • Tradeshownews
  • News analytics
  • Bloomberg Terminal
  • Thomson Reuters
  • Google Finance

Both cover

  • Multimedia support
  • Yahoo Finance
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

PR Newswire

  • Press release distributionnot Business Wire
  • Product launches
  • Earnings announcementsnot Business Wire
  • Corporate newsnot Business Wire
  • SEC filings

Business Wire

  • Earnings releasesnot PR Newswire
  • SEC filings
  • Corporate announcementsnot PR Newswire
  • Product launches
  • M&A newsnot PR Newswire

Both are used for product launches, sec filings, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PR Newswire

  • PR Newswire is structured as an annual membership organization with a separate fee, on top of per-release distribution charges (archived pricing page, 8 September 2021)
  • Single state-level press release distribution starts at $355 USD for only a 400-word release, with pricing rising per additional word or wider circuit (archived pricing page, 8 September 2021)
  • Top Markets distribution, a wider circuit than a single state, starts at $650 USD for a 400-word release, and a four-release Top Markets bundle is $3,095 USD (archived pricing page, 8 September 2021)

Business Wire

Nothing recorded yet. See the Business Wire review.

Pricing, plan by plan

PR Newswire

On request
  • US1 - State$575/one-time
    • State distribution
    • Online posting
    • Basic analytics
  • US2 - Regional$825/one-time
    • Regional distribution
    • AP inclusion
    • Enhanced analytics
  • US3 - National$1475/one-time
    • National distribution
    • All wire services
    • Multimedia options
  • GlobalFree
    • International distribution
    • Translation services
    • Global reach

Business Wire

On request
  • US Local$525/one-time
    • Local distribution
    • Online posting
    • Basic analytics
  • US Regional$875/one-time
    • Regional distribution
    • Wire services
    • Enhanced analytics
  • US National$1525/one-time
    • National distribution
    • Full wire coverage
    • Premium analytics
  • GlobalFree
    • International reach
    • Translation services
    • Custom circuits

Which should you pick?

Choose PR Newswire if

  • You need press release distribution.
  • You also want analytics & reporting.
PR Newswire review

Choose Business Wire if

  • You need news distribution.
  • You also want sec/sedar filing.
Business Wire review

Questions people ask

Is PR Newswire or Business Wire better?
Neither clearly leads. PR Newswire starts at On request and Business Wire at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PR Newswire or Business Wire?
PR Newswire starts at On request and Business Wire at On request.
Does PR Newswire or Business Wire run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is PR Newswire best used for?
PR Newswire is most often used for press release distribution, product launches, earnings announcements, corporate news. Of those, press release distribution and earnings announcements are not what Business Wire is typically brought in for.
What can PR Newswire do that Business Wire cannot?
PR Newswire covers Press release distribution, Analytics & reporting, Targeted distribution, Regulatory disclosure. Business Wire covers News distribution, SEC/SEDAR filing, Tradeshownews, News analytics. Both handle Multimedia support, Yahoo Finance, Web support.
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