Software · head to head
Optimizely vs Convert
The short version
- Each has a real cost: Optimizely no pricing is published and no minimum is stated; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- They diverge on capability: Optimizely covers Personalization, Convert covers API access.
Where they differ
Only the attributes on which Optimizely and Convert actually diverge.
| Attribute | Optimizely | Convert |
|---|---|---|
| Starting price | $10000/year | $1000/month |
| Platforms | Web, Mobile | Web |
| Founded | 2010 | 2012 |
Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Optimizely
- Personalization
- Feature management
- Adobe Analytics
- SOC2
- ISO27001
- Mobile support
- Multiple languages language support
Only in Convert
- API access
- SSL encryption
- English language support
Both cover
- A/B testing
- Multivariate testing
- Analytics
- Google Analytics
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Optimizely
- A/B testing and experimentation across web and product experiencesnot Convert
- Feature flagging and personalisation for digital productsnot Convert
Convert
- A/B, split and multivariate testing on websitesnot Optimizely
- Server-side experimentation and feature flaggingnot Optimizely
- Personalising site content to visitor segmentsnot Optimizely
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Optimizely if
- You need personalization.
- You work on Web, Mobile.
- You also want feature management.
Questions people ask
- Is Optimizely or Convert better?
- Neither clearly leads. Optimizely starts at $10000/year and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Optimizely or Convert?
- Optimizely starts at $10000/year and Convert at $1000/month.
- Does Optimizely or Convert run on more platforms?
- Optimizely runs on Web, Mobile. Convert runs on Web.
- What is Optimizely best used for?
- Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Convert is typically brought in for.
- What can Optimizely do that Convert cannot?
- Optimizely covers Personalization, Feature management, Adobe Analytics, SOC2. Convert covers API access, SSL encryption, English language support. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.