Software · head to head
Matomo vs Adverity
Adverity
Software
Marketing intelligence platform for data-driven organizations
- From
- $999/month
- Rated
- -
The short version
- Only Matomo has a free tier, so it costs nothing to try first.
- Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- They diverge on capability: Matomo covers Web analytics, Adverity covers Data aggregation.
Where they differ
Only the attributes on which Matomo and Adverity actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- Cloud deployment
Only in Adverity
- Data aggregation
- Custom dashboards
- Advanced analytics
- Predictive insights
- Automated alerts
- Report scheduling
- Data quality rules
- Attribution modeling
What people use each for
The jobs each tool is most often brought in to do.
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Adverity
- Self hosting analytics so visitor data stays on owned infrastructurenot Adverity
Adverity
- Consolidating marketing data from many advertising platformsnot Matomo
- Transforming and harmonising campaign data across sourcesnot Matomo
- Monitoring data quality before it reaches reportingnot Matomo
- Feeding a BI tool or warehouse with marketing datanot Matomo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Adverity
- No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it
Pricing, plan by plan
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Adverity
$999/month- Starter$999/month
- Up to 10 data sources
- Custom dashboards
- Basic integrations
- Professional$2499/month
- Unlimited data sources
- Advanced analytics
- Premium integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated team
- Advanced security
Which should you pick?
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Choose Adverity if
- You need data aggregation.
- You work on Web, Api, Mobile.
- You also want custom dashboards.
Questions people ask
- Is Matomo or Adverity better?
- Neither clearly leads. Matomo starts at Free and Adverity at $999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Matomo or Adverity?
- Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $999/month for Adverity.
- Does Matomo or Adverity run on more platforms?
- Matomo runs on Web, On-premise. Adverity runs on Web, Api, Mobile.
- Can I use Matomo for free?
- Yes. Matomo has a free tier, so you can try it without paying. Adverity starts at $999/month.
- What is Matomo best used for?
- Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Adverity is typically brought in for.
- What can Matomo do that Adverity cannot?
- Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights.