Marketing & Analytics · head to head
June vs Google Optimize
Google Optimize
Marketing & Analytics
A/B testing for Google Analytics
- From
- Free
- Rated
- -
The short version
- Each has a real cost: June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- They diverge on capability: June covers B2B analytics, Google Optimize covers A/B testing.
Where they differ
Only the attributes on which June and Google Optimize actually diverge.
| Attribute | June | Google Optimize |
|---|---|---|
| Founded | 2021 | 1998 |
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in June
- B2B analytics
- Account tracking
- Cohort analysis
- Dashboards
- Slack
- Segment
- GDPR
- English language support
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Analytics
- Google Tag Manager
- Google's security
- 40+ languages language support
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
June
- Company-level product analytics for B2B SaaSnot Google Optimize
- Spotting churn risk from account usage patternsnot Google Optimize
- Pushing product usage data into Salesforce, HubSpot or Attionot Google Optimize
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot June
- Personalising page content for defined audience segmentsnot June
- Redirect tests between alternative landing page URLsnot June
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
June
- The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
- There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
- Setup fees are charged separately and the vendor states they vary based on implementation complexity
- The vendor states June is a poor fit for products with a large user base but low revenue per user
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing, plan by plan
June
Free- FreeFree
- Basic analytics
- 1 user
- 30 days retention
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Which should you pick?
Choose June if
- You need b2b analytics.
- You want to start without paying.
- You also want account tracking.
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Questions people ask
- Is June or Google Optimize better?
- Neither clearly leads. June starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, June or Google Optimize?
- June starts at Free and Google Optimize at Free.
- Does June or Google Optimize run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use June for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is June best used for?
- June is most often used for company-level product analytics for b2b saas, spotting churn risk from account usage patterns, pushing product usage data into salesforce, hubspot or attio. Of those, company-level product analytics for b2b saas and spotting churn risk from account usage patterns are not what Google Optimize is typically brought in for.
- What can June do that Google Optimize cannot?
- June covers B2B analytics, Account tracking, Cohort analysis, Dashboards. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.