All industries · head to head
Google Analytics vs Folk
Folk
All industries
The CRM that works for you, not the other way around
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Folk no native mobile app, only works through mobile browser which is not optimized for phones
- They diverge on capability: Google Analytics covers Real-time analytics, Folk covers Contact management.
Where they differ
Only the attributes on which Google Analytics and Folk actually diverge.
| Attribute | Google Analytics | Folk |
|---|---|---|
| Pricing model | freemium | Unknown |
| Founded | 1998 | 2020 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (All industries).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Only in Folk
- Contact management
- Email tracking
- Mail merge
- Chrome extension
- Tags & groups
- Notes & activities
- Import/export
- Search & filters
Both cover
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Google Analytics
- Website and web application analyticsnot Folk
- Event tracking and user behaviour analysisnot Folk
- Traffic source and conversion trackingnot Folk
Folk
- Contact managementnot Google Analytics
- Sales outreachnot Google Analytics
- Networkingnot Google Analytics
- Recruitmentnot Google Analytics
- Investor relationsnot Google Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
Folk
- No native mobile app, only works through mobile browser which is not optimized for phones
- Limited workflow automation capabilities compared to enterprise CRMs
- No automatic phone call tracking, requires manual entry
- Limited reporting and analytics features
- Monthly caps on email sends and enrichment credits on lower tiers
- LinkedIn Chrome extension sometimes has synchronization problems
- Email sent through Folk sometimes doesn't appear as sent in user's Outlook account
Pricing, plan by plan
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
Folk
Free- Standard$24/month
- Pipeline management
- Email campaigns
- Contact enrichment
- Premium$48/month
- Custom objects
- Email sequences
- Dashboards
- Enterprise$80/month
- Dedicated account manager
- Custom integrations
- Priority support
Which should you pick?
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Choose Folk if
- You need contact management.
- You want to start without paying.
- You also want email tracking.
Questions people ask
- Is Google Analytics or Folk better?
- Neither clearly leads. Google Analytics starts at Free and Folk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Analytics or Folk?
- Google Analytics starts at Free and Folk at Free.
- Does Google Analytics or Folk run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Analytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Analytics best used for?
- Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Folk is typically brought in for.
- What can Google Analytics do that Folk cannot?
- Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Both handle Data encryption.
Answered from the vendors’ own pages
Folk: What are Folk's pricing plans?
Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.
SourceFolk: Does Folk offer a mobile app?
Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.
SourceFolk: Does Folk track phone calls automatically?
No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.
SourceFolk: What integrations does Folk support?
Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.
Source