All industries · head to head
Google Analytics vs Bill.com
The short version
- Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Bill.com limited customization of approval workflows and user permissions for complex business needs
- They diverge on capability: Google Analytics covers Real-time analytics, Bill.com covers AP automation.
Where they differ
Only the attributes on which Google Analytics and Bill.com actually diverge.
| Attribute | Google Analytics | Bill.com |
|---|---|---|
| Pricing model | freemium | Unknown |
| Founded | 1998 | 2006 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (All industries).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Only in Bill.com
- AP automation
- AR automation
- Payment processing
- Approval workflows
- Document management
- Vendor management
- Cash flow insights
- Mobile approvals
Both cover
- Salesforce
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Google Analytics
- Website and web application analyticsnot Bill.com
- Event tracking and user behaviour analysisnot Bill.com
- Traffic source and conversion trackingnot Bill.com
Bill.com
- Invoice processingnot Google Analytics
- Bill paymentsnot Google Analytics
- Vendor paymentsnot Google Analytics
- Cash flow managementnot Google Analytics
- Financial automationnot Google Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
Bill.com
- Limited customization of approval workflows and user permissions for complex business needs
- Limited international payment capabilities compared to specialists like Tipalti
- Customer support response times are slow, with agents often lacking product expertise
Pricing, plan by plan
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
Bill.com
Free- Essentials$49/month
- Core AP and AR functionality
- Manual CSV import/export
- Team$65/month
- Automatic 2-way sync with QuickBooks Online, Xero
- Corporate$89/month
- Procurement features
- Custom approval policies
- Sync with NetSuite, Dynamics
Which should you pick?
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Choose Bill.com if
- You need ap automation.
- You want to start without paying.
- You also want ar automation.
Questions people ask
- Is Google Analytics or Bill.com better?
- Neither clearly leads. Google Analytics starts at Free and Bill.com at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Analytics or Bill.com?
- Google Analytics starts at Free and Bill.com at Free.
- Does Google Analytics or Bill.com run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Analytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Analytics best used for?
- Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Bill.com is typically brought in for.
- What can Google Analytics do that Bill.com cannot?
- Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Bill.com covers AP automation, AR automation, Payment processing, Approval workflows. Both handle Salesforce, SOC2.
Answered from the vendors’ own pages
Bill.com: What payment methods does Bill.com support?
Bill.com supports ACH transfers, checks, corporate cards, and international transfers. ACH payments cost $0.59 per transaction, checks cost $1.99, and card payments incur a 2.9% fee.
SourceBill.com: Does Bill.com offer a free tier?
Yes. Bill.com offers a free Spend & Expense plan for access to credit lines from $1,000-$5M with corporate cards, budgets, and expense tracking.
SourceBill.com: Which accounting systems does Bill.com integrate with?
Bill.com integrates with QuickBooks Online, QuickBooks Enterprise, Oracle NetSuite, Sage Intacct, Microsoft Dynamics, and Xero, with automatic two-way syncing on most plans.
Source