Software · head to head
Countly vs Adobe Analytics
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
- They diverge on capability: Countly covers Event tracking, Adobe Analytics covers Real-time reporting.
Where they differ
Only the attributes on which Countly and Adobe Analytics actually diverge.
| Attribute | Countly | Adobe Analytics |
|---|---|---|
| Starting price | Free | $5000/month |
| Pricing model | freemium | quote |
| Free tier | Yes | No |
| Founded | 2012 | 1982 |
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Multiple languages language support
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Both cover
- Cloud deployment
- On-premise deployment
- Web support
- Mobile support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Adobe Analytics
- Self hosting analytics where data cannot leave the organisationnot Adobe Analytics
Adobe Analytics
- Advanced analyticsnot Countly
- Marketing optimizationnot Countly
- Customer insightsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Questions people ask
- Is Countly or Adobe Analytics better?
- Neither clearly leads. Countly starts at Free and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Adobe Analytics?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $5000/month for Adobe Analytics.
- Does Countly or Adobe Analytics run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Adobe Analytics is typically brought in for.
- What can Countly do that Adobe Analytics cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Both handle Cloud deployment, On-premise deployment, Web support, Mobile support.


