Softwr

Software · head to head

Blink vs Customer.io

Blink logo

Blink

Software

Employee app for frontline and deskless workers

From
$3.4/month
Rated
-
Full reviewWebsite
Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Blink aPI access, advanced admin controls and compliance features are Enterprise only, with pricing on request; Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that

Where they differ

Only the attributes on which Blink and Customer.io actually diverge.

Attributes where Blink and Customer.io differ
AttributeBlinkCustomer.io
Starting price$3.4/monthOn request
Founded2015Unknown

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blink

  • Mobile-first design
  • News and updates
  • Chat messaging
  • Recognition
  • Forms and surveys
  • Document hub
  • Analytics
  • Integrations

Only in Customer.io

Nothing recorded that Blink does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Blink

  • Employee communications app for frontline and deskless staffnot Customer.io
  • Company news feed and targeted announcementsnot Customer.io
  • Single sign-on hub to internal tools from a phonenot Customer.io
  • Multi-language publishing for distributed workforces on Pronot Customer.io

Customer.io

No use cases recorded yet. See the Customer.io review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blink

  • API access, advanced admin controls and compliance features are Enterprise only, with pricing on request
  • Events management, multi-language publishing and the AI assistant require Pro at $5 per user per month
  • Monthly billing costs about 40 percent more than annual, at $5.60 against $3.75 on Core

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Pricing, plan by plan

Blink

$3.4/month
  • Essential$3.4/month
    • News feed
    • Chat
    • Recognition
  • Business$undefined/month
    • Forms and surveys
    • Analytics
    • Integrations

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Which should you pick?

Choose Blink if

  • You need mobile-first design.
  • You also want news and updates.
Blink review

Choose Customer.io if

Nothing in the data separates Customer.io from Blink on the points above - pick on price and on how each one feels to use.

Customer.io review

Questions people ask

Is Blink or Customer.io better?
Neither clearly leads. Blink starts at $3.4/month and Customer.io at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blink or Customer.io?
Blink starts at $3.4/month and Customer.io at On request.
Does Blink or Customer.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Blink best used for?
Blink is most often used for employee communications app for frontline and deskless staff, company news feed and targeted announcements, single sign-on hub to internal tools from a phone, multi-language publishing for distributed workforces on pro. Of those, employee communications app for frontline and deskless staff and company news feed and targeted announcements are not what Customer.io is typically brought in for.
What can Blink do that Customer.io cannot?
Blink covers Mobile-first design, News and updates, Chat messaging, Recognition.
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Related pages

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