Software · head to head
Arduino Cloud vs MacroFactor

Arduino Cloud
Software
Cloud platform for Arduino IoT devices and applications
- From
- Free
- Rated
- -
The short version
- Only Arduino Cloud has a free tier, so it costs nothing to try first.
- Each has a real cost: Arduino Cloud the free plan allows 2 connected devices, 5 variables each and one day of data retention; MacroFactor the App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.
- They diverge on capability: Arduino Cloud covers Device Connectivity, MacroFactor covers Adaptive algorithm.
Where they differ
Only the attributes on which Arduino Cloud and MacroFactor actually diverge.
| Attribute | Arduino Cloud | MacroFactor |
|---|---|---|
| Starting price | Free | $6.99/month |
| Free tier | Yes | No |
| Platforms | Arduino devices, Cloud, Mobile app, Web dashboard | Ios, Android |
| Founded | 2005 | 2021 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Arduino Cloud
- Device Connectivity
- Cloud Storage
- Real-Time Sync
- Security
- Arduino IDE
- Mobile app
- REST API
- Integration services
Only in MacroFactor
- Adaptive algorithm
- True expenditure calculation
- Fast food logger
- Detailed analytics
- Knowledge base
- Apple Health
- Apple Watch
- Garmin
What people use each for
The jobs each tool is most often brought in to do.
Arduino Cloud
- Connecting Arduino boards to a cloud dashboardnot MacroFactor
- Over-the-air firmware updates to deployed devicesnot MacroFactor
- Logging sensor data and charting it over timenot MacroFactor
- Triggering notifications from device thresholdsnot MacroFactor
- Classroom IoT projects on the School plannot MacroFactor
MacroFactor
- Workout trackingnot Arduino Cloud
- Nutrition managementnot Arduino Cloud
- Health monitoringnot Arduino Cloud
- Fitness coachingnot Arduino Cloud
- Wellness improvementnot Arduino Cloud
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Arduino Cloud
- The free plan allows 2 connected devices, 5 variables each and one day of data retention
- Free accounts are limited to 25 compilations a day and 10 trigger notifications a day
- The Maker plan at $72 a year lifts devices to 25 and retention to 3 months, still for a single user
- Team pricing jumps to $1,000 a year
- Two years of data retention and unlimited ingestion require Enterprise
MacroFactor
- The App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.
Pricing, plan by plan
Arduino Cloud
Free- MakerFree
- 2 devices
- Basic features
- Cloud access
- Maker Plus$7/month
- Up to 10 devices
- Advanced features
- Better storage
MacroFactor
$6.99/month- Monthly$11.99/month
- Adaptive algorithm
- Expenditure tracking
- All features
- Annual$71.99/year
- Adaptive algorithm
- Expenditure tracking
- All features
Which should you pick?
Choose Arduino Cloud if
- You need device connectivity.
- You want to start without paying.
- You work on Arduino devices, Cloud, Mobile app, Web dashboard.
- You also want cloud storage.
Choose MacroFactor if
- You need adaptive algorithm.
- You work on Ios, Android.
- You also want true expenditure calculation.
Questions people ask
- Is Arduino Cloud or MacroFactor better?
- Neither clearly leads. Arduino Cloud starts at Free and MacroFactor at $6.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Arduino Cloud or MacroFactor?
- Arduino Cloud has a free tier; the other does not. Paid plans start at Free for Arduino Cloud and $6.99/month for MacroFactor.
- Does Arduino Cloud or MacroFactor run on more platforms?
- Arduino Cloud runs on Arduino devices, Cloud, Mobile app, Web dashboard. MacroFactor runs on Ios, Android.
- Can I use Arduino Cloud for free?
- Yes. Arduino Cloud has a free tier, so you can try it without paying. MacroFactor starts at $6.99/month.
- What is Arduino Cloud best used for?
- Arduino Cloud is most often used for connecting arduino boards to a cloud dashboard, over-the-air firmware updates to deployed devices, logging sensor data and charting it over time, triggering notifications from device thresholds. Of those, connecting arduino boards to a cloud dashboard and over-the-air firmware updates to deployed devices are not what MacroFactor is typically brought in for.
- What can Arduino Cloud do that MacroFactor cannot?
- Arduino Cloud covers Device Connectivity, Cloud Storage, Real-Time Sync, Security. MacroFactor covers Adaptive algorithm, True expenditure calculation, Fast food logger, Detailed analytics.
Related pages
More on Arduino Cloud
More on MacroFactor
Keep looking
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- MacroFactor vs Amazon Alexa
- MacroFactor vs Apple HomeKit
- MacroFactor vs Google Home
- MacroFactor vs Home Assistant
- MacroFactor vs Nest
- MacroFactor vs Control4
- MacroFactor vs Savant
- MacroFactor vs Arlo
- MacroFactor vs August Smart Lock
- MacroFactor vs Crestron
- MacroFactor vs ESPHome
- MacroFactor vs Homey
- MacroFactor vs Hubitat Elevation
- MacroFactor vs LIFX
- MacroFactor vs Matter
- MacroFactor vs TP-Link Kasa
- MacroFactor vs Aqara
- MacroFactor vs Blynk
- MacroFactor vs JEFIT
- MacroFactor vs Hevy
- MacroFactor vs Apple Fitness+
- MacroFactor vs Lose It!
- MacroFactor vs Mirror
- MacroFactor vs Nike Training Club
- MacroFactor vs Tonal
- MacroFactor vs Centr
- MacroFactor vs Cronometer
- MacroFactor vs Noom
- MacroFactor vs Oura Ring
- MacroFactor vs Tempo
- MacroFactor vs TrainHeroic
- MacroFactor vs WW (WeightWatchers)
- MacroFactor vs ABC Fitness
- MacroFactor vs FitNotes
- MacroFactor vs Future
- MacroFactor vs Hydrow

