Software · head to head
Amplitude vs Aha!
Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
The short version
- Only Amplitude has a free tier, so it costs nothing to try first.
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
- They diverge on capability: Amplitude covers Event tracking, Aha! covers Strategic roadmaps.
Where they differ
Only the attributes on which Amplitude and Aha! actually diverge.
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in Aha!
- Strategic roadmaps
- Release planning
- Idea management
- Requirements & user stories
- Visual workflows
- Gantt charts
- Pivot tables
- Custom scorecards
Both cover
- Salesforce
- Slack
- Zendesk
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot Aha!
- Feature adoption trackingnot Aha!
- Conversion rate optimizationnot Aha!
- Customer journey mappingnot Aha!
- Retention improvementnot Aha!
Aha!
- Product roadmapping linked to strategy and goalsnot Amplitude
- Collecting and scoring customer feedback through Ideasnot Amplitude
- Customer research and interview analysis with Discoverynot Amplitude
- Agile delivery tracking with Developnot Amplitude
- Internal product documentation with Knowledgenot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Aha!
- Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
- Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
- The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
- Annual billing is by invoice only; monthly is card
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Aha!
$59/month- Startup$29/month
- All premium features
- Discounted pricing for early-stage startups
- Premium$59/month
- Strategy setting
- Roadmap creation
- Feature prioritization
- Enterprise$null/month
- Unlimited reviewers and viewers
- Advanced features
- Enterprise+$null/month
- Everything in Enterprise plus workflow automation
- Capacity planning
- Concierge support
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Questions people ask
- Is Amplitude or Aha! better?
- Neither clearly leads. Amplitude starts at Free and Aha! at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or Aha!?
- Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $59/month for Aha!.
- Does Amplitude or Aha! run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. Aha! runs on Web.
- Can I use Amplitude for free?
- Yes. Amplitude has a free tier, so you can try it without paying. Aha! starts at $59/month.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Aha! is typically brought in for.
- What can Amplitude do that Aha! cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Both handle Salesforce, Slack, Zendesk, SOC2.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAha!: Does Aha! have a free tier?
No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAha!: How is Aha! pricing structured?
Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceAha!: Can I use Aha! offline?
Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.
SourceAha!: What does Enterprise+ plan include?
Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.
SourceAha!: How many integrations does Aha! support?
Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.
Source