Software · head to head
Whatagraph vs Marketing Evolution
Marketing Evolution
Software
Advanced marketing analytics and attribution modeling
- From
- $5000/month
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
- They diverge on capability: Whatagraph covers Automated reporting, Marketing Evolution covers Multi-touch attribution.
Where they differ
Only the attributes on which Whatagraph and Marketing Evolution actually diverge.
| Attribute | Whatagraph | Marketing Evolution |
|---|---|---|
| Starting price | Free | $5000/month |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Api, Analytics |
| Founded | 2016 | 2008 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Marketing Evolution
- Multi-touch attribution
- Marketing mix modeling
- Channel performance
- ROI analysis
- Forecasting
- Budget optimization
- Custom reporting
- Advanced analytics
Both cover
- Google Analytics
- Google Ads
- Facebook Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Marketing Evolution
- Blending data from multiple ad platforms into one dashboardnot Marketing Evolution
- White-labelled reporting under an agency's own brandingnot Marketing Evolution
Marketing Evolution
- Attribution modelingnot Whatagraph
- Marketing ROInot Whatagraph
- Budget allocationnot Whatagraph
- Channel optimizationnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Marketing Evolution
- The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Marketing Evolution
$5000/month- Professional$5000/month
- Basic attribution modeling
- Multiple channels
- Monthly reporting
- Enterprise$undefined/month
- Advanced attribution
- Unlimited channels
- Real-time analysis
- Custom$undefined/month
- Custom implementation
- Professional services
- Consulting included
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Marketing Evolution if
- You need multi-touch attribution.
- You work on Web, Api, Analytics.
- You also want marketing mix modeling.
Questions people ask
- Is Whatagraph or Marketing Evolution better?
- Neither clearly leads. Whatagraph starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Marketing Evolution?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $5000/month for Marketing Evolution.
- Does Whatagraph or Marketing Evolution run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Marketing Evolution runs on Web, Api, Analytics.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Marketing Evolution is typically brought in for.
- What can Whatagraph do that Marketing Evolution cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Google Analytics, Google Ads, Facebook Ads, GDPR compliant.