Software · head to head
Whatagraph vs Adobe Analytics
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
- They diverge on capability: Whatagraph covers Automated reporting, Adobe Analytics covers Real-time reporting.
Where they differ
Only the attributes on which Whatagraph and Adobe Analytics actually diverge.
| Attribute | Whatagraph | Adobe Analytics |
|---|---|---|
| Starting price | Free | $5000/month |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Founded | 2016 | 1982 |
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Adobe Analytics
- Blending data from multiple ad platforms into one dashboardnot Adobe Analytics
- White-labelled reporting under an agency's own brandingnot Adobe Analytics
Adobe Analytics
- Advanced analyticsnot Whatagraph
- Marketing optimizationnot Whatagraph
- Customer insightsnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Questions people ask
- Is Whatagraph or Adobe Analytics better?
- Neither clearly leads. Whatagraph starts at Free and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Adobe Analytics?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $5000/month for Adobe Analytics.
- Does Whatagraph or Adobe Analytics run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Adobe Analytics is typically brought in for.
- What can Whatagraph do that Adobe Analytics cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics.