Customer Success · head to head
SmartKarrot vs Kapta
SmartKarrot
Customer Success
Intelligent Customer Success Platform
- From
- $499/month
- Rated
- -
The short version
- Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
- They diverge on capability: SmartKarrot covers Customer 360, Kapta covers Account planning.
Where they differ
Only the attributes on which SmartKarrot and Kapta actually diverge.
| Attribute | SmartKarrot | Kapta |
|---|---|---|
| Starting price | $499/month | $1000/month |
| Founded | 2018 | 2014 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SmartKarrot
- Customer 360
- Health monitoring
- Playbook automation
- Success planning
- Touchpoints tracking
- Intercom
Only in Kapta
- Account planning
- Stakeholder mapping
- Voice of customer
- Health scores
- Action planning
- Microsoft Dynamics
Both cover
- Salesforce
- HubSpot
- Slack
- Web support
What people use each for
The jobs each tool is most often brought in to do.
SmartKarrot
- Tracking customer onboarding phases and account health for a SaaS businessnot Kapta
- Segmenting accounts and users to target customer success playsnot Kapta
- Reporting on customer success outcomes with embedded BI dashboardsnot Kapta
Kapta
- Customer Successnot SmartKarrot
- Key Account Managementnot SmartKarrot
- Strategic Accountsnot SmartKarrot
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SmartKarrot
- The entry Basic plan starts at $15,000 per year and includes only 5 users
- All plans are billed annually with no monthly option
- Basic includes only 2 third party integrations, Growth 3 and Pro 4
- Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
- Growth, Pro and Enterprise plans are all Contact Sales with no published price
- Basic support is email-based only, with a dedicated CSM starting at Growth
- SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
- SmartOps advanced AI trends is an add-on available only on the Enterprise plan
- Additional Lite users are billed at $10 per user per month on top of the plan fee
Kapta
- The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
Pricing, plan by plan
SmartKarrot
$499/month- Professional$499/month
- Health scores
- Playbooks
- Customer 360
- Enterprise$1299/month
- AI insights
- Custom workflows
- Advanced analytics
Kapta
$1000/month- Professional$1000/month
- Account planning
- Health scores
- Stakeholder mapping
- Enterprise$2500/month
- Custom workflows
- Advanced analytics
- API
Which should you pick?
Questions people ask
- Is SmartKarrot or Kapta better?
- Neither clearly leads. SmartKarrot starts at $499/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SmartKarrot or Kapta?
- SmartKarrot starts at $499/month and Kapta at $1000/month.
- Does SmartKarrot or Kapta run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is SmartKarrot best used for?
- SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what Kapta is typically brought in for.
- What can SmartKarrot do that Kapta cannot?
- SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Salesforce, HubSpot, Slack, Web support.