Software · head to head
SendGrid vs Omnisend
S
SendGrid
Software
Email at scale, proven deliverability, and so much more
- From
- Free
- Rated
- -
Omnisend
Software
Email, SMS and push marketing automation for ecommerce
- From
- On request
- Rated
- -
The short version
- Only SendGrid has a free tier, so it costs nothing to try first.
- Each has a real cost: SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan; Omnisend free plan caps at 250 contacts and 500 emails per month
Where they differ
Only the attributes on which SendGrid and Omnisend actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SendGrid
- Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
- Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page
Omnisend
- Free plan caps at 250 contacts and 500 emails per month
- Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
- SMS is billed separately starting at $0.007 per message and varies by country and volume
- Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale
Pricing, plan by plan
SendGrid
FreeNo published plan breakdown. See the SendGrid review.
Omnisend
On requestNo published plan breakdown. See the Omnisend review.
Which should you pick?
Choose Omnisend if
Nothing in the data separates Omnisend from SendGrid on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is SendGrid or Omnisend better?
- Neither clearly leads. SendGrid starts at Free and Omnisend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SendGrid or Omnisend?
- SendGrid has a free tier; the other does not. Paid plans start at Free for SendGrid and On request for Omnisend.
- Does SendGrid or Omnisend run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use SendGrid for free?
- Yes. SendGrid has a free tier, so you can try it without paying. Omnisend starts at On request.