Software · head to head
Salesforce Flows vs Lytics
The short version
- Only Salesforce Flows has a free tier, so it costs nothing to try first.
- Each has a real cost: Salesforce Flows not suitable for highly complex scenarios with intricate decision-making or bulk data processing; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
- They diverge on capability: Salesforce Flows covers Visual flow builder, Lytics covers Data collection.
Where they differ
Only the attributes on which Salesforce Flows and Lytics actually diverge.
| Attribute | Salesforce Flows | Lytics |
|---|---|---|
| Starting price | Free | $400/month |
| Pricing model | Unknown | usage-based |
| Free tier | Yes | No |
| Platforms | Salesforce Cloud, Web, Mobile | Web |
| Founded | 1999 | 2013 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Salesforce Flows
- Visual flow builder
- Approvals
- Scheduled actions
- Screen flows
- Multi-step workflows
- Conditional logic
- Error handling
- Salesforce native
Only in Lytics
- Data collection
- Audience segmentation
- Predictive analytics
- Personalization
- Real-time activation
- Analytics
- API access
- 100+ integrations
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Salesforce Flows
- Workflow Automationnot Lytics
- Data Integrationnot Lytics
- Process Automationnot Lytics
- App Integrationnot Lytics
- API Connectivitynot Lytics
Lytics
- Building unified customer profiles from behavioural and marketing datanot Salesforce Flows
- Segmenting audiences and syncing them to marketing destinationsnot Salesforce Flows
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Salesforce Flows
- Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
- No automatic record locking, causing conflicts when multiple users update same records
- Limited error handling compared to Apex
- Requires Enterprise edition or higher for full capabilities
- Auto-launched Flows cannot display screens to users
- Complex dependency management and configuration challenges when deploying between environments
Lytics
- Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
- Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
- The free Developer tier is capped at 2M monthly credits and 10 domains
- The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
- Enterprise begins above 10M credits and is quoted rather than published
Pricing, plan by plan
Salesforce Flows
Free- Salesforce FreeFree
- 2 user licenses
- Basic workflows
- Limited automation
- Starter$25/user/month
- Sales flows
- Lead routing
- Email marketing analytics
- Professional$100/user/month
- Sales quoting
- Forecasting
- AppExchange access
- Enterprise$165/user/month
- Full Flow Builder
- Custom objects
- Sandboxes
Lytics
$400/month- Professional$400/month
- Core CDP features
- Advanced$1200/month
- Advanced personalization
- Priority support
- Enterprise$3000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Salesforce Flows if
- You need visual flow builder.
- You want to start without paying.
- You work on Salesforce Cloud, Web, Mobile.
- You also want approvals.
Questions people ask
- Is Salesforce Flows or Lytics better?
- Neither clearly leads. Salesforce Flows starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Salesforce Flows or Lytics?
- Salesforce Flows has a free tier; the other does not. Paid plans start at Free for Salesforce Flows and $400/month for Lytics.
- Does Salesforce Flows or Lytics run on more platforms?
- Salesforce Flows runs on Salesforce Cloud, Web, Mobile. Lytics runs on Web.
- Can I use Salesforce Flows for free?
- Yes. Salesforce Flows has a free tier, so you can try it without paying. Lytics starts at $400/month.
- What is Salesforce Flows best used for?
- Salesforce Flows is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Lytics is typically brought in for.
- What can Salesforce Flows do that Lytics cannot?
- Salesforce Flows covers Visual flow builder, Approvals, Scheduled actions, Screen flows. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle GDPR, Cloud deployment, Web support.
Answered from the vendors’ own pages
Salesforce Flows: Which Salesforce editions include Flows?
Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.
SourceSalesforce Flows: What are the main limitations of Salesforce Flows?
Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.
SourceSalesforce Flows: Can Salesforce Flows integrate with external systems?
Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.
SourceSalesforce Flows: When was Salesforce Flow redesigned?
Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.
Source