Software · head to head
Salesforce Flows vs Integromat
The short version
- Each has a real cost: Salesforce Flows not suitable for highly complex scenarios with intricate decision-making or bulk data processing; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- They diverge on capability: Salesforce Flows covers Visual flow builder, Integromat covers Visual workflow builder.
Where they differ
Only the attributes on which Salesforce Flows and Integromat actually diverge.
| Attribute | Salesforce Flows | Integromat |
|---|---|---|
| Pricing model | Unknown | usage-based |
| Platforms | Salesforce Cloud, Web, Mobile | Web, Api |
| Founded | 1999 | 2013 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Salesforce Flows
- Visual flow builder
- Approvals
- Scheduled actions
- Screen flows
- Multi-step workflows
- Salesforce native
- External APIs
- Third-party apps
Only in Integromat
- Visual workflow builder
- Data transformation
- Scheduling
- Team collaboration
- 1000+ apps
- Custom APIs
- REST endpoints
- SSL encryption
Both cover
- Conditional logic
- Error handling
- Webhooks
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Salesforce Flows
- Workflow Automationnot Integromat
- Data Integrationnot Integromat
- Process Automationnot Integromat
- App Integrationnot Integromat
- API Connectivitynot Integromat
Integromat
- Building automated workflows between SaaS applications without codenot Salesforce Flows
- Moving and transforming data between tools on a schedule or triggernot Salesforce Flows
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Salesforce Flows
- Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
- No automatic record locking, causing conflicts when multiple users update same records
- Limited error handling compared to Apex
- Requires Enterprise edition or higher for full capabilities
- Auto-launched Flows cannot display screens to users
- Complex dependency management and configuration challenges when deploying between environments
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
Pricing, plan by plan
Salesforce Flows
Free- Salesforce FreeFree
- 2 user licenses
- Basic workflows
- Limited automation
- Starter$25/user/month
- Sales flows
- Lead routing
- Email marketing analytics
- Professional$100/user/month
- Sales quoting
- Forecasting
- AppExchange access
- Enterprise$165/user/month
- Full Flow Builder
- Custom objects
- Sandboxes
Integromat
Free- FreeFree
- 1000 operations
- 10 scenarios
- Core$10/month
- 10000 operations
- 100 scenarios
- Pro$25/month
- Unlimited operations
- Unlimited scenarios
Which should you pick?
Choose Salesforce Flows if
- You need visual flow builder.
- You want to start without paying.
- You work on Salesforce Cloud, Web, Mobile.
- You also want approvals.
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want data transformation.
Questions people ask
- Is Salesforce Flows or Integromat better?
- Neither clearly leads. Salesforce Flows starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Salesforce Flows or Integromat?
- Salesforce Flows starts at Free and Integromat at Free.
- Does Salesforce Flows or Integromat run on more platforms?
- Salesforce Flows runs on Salesforce Cloud, Web, Mobile. Integromat runs on Web, Api.
- Can I use Salesforce Flows for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Salesforce Flows best used for?
- Salesforce Flows is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Integromat is typically brought in for.
- What can Salesforce Flows do that Integromat cannot?
- Salesforce Flows covers Visual flow builder, Approvals, Scheduled actions, Screen flows. Integromat covers Visual workflow builder, Data transformation, Scheduling, Team collaboration. Both handle Conditional logic, Error handling, Webhooks, GDPR.
Answered from the vendors’ own pages
Salesforce Flows: Which Salesforce editions include Flows?
Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.
SourceSalesforce Flows: What are the main limitations of Salesforce Flows?
Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.
SourceSalesforce Flows: Can Salesforce Flows integrate with external systems?
Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.
SourceSalesforce Flows: When was Salesforce Flow redesigned?
Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.
Source