ReferralCandy vs Rakuten Advertising
A comprehensive head-to-head comparison of two leading affiliate marketing solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose ReferralCandy if you need Automated referral tracking and prefer comprehensive paid features. Choose Rakuten Advertising if you prioritize Global publisher network and want plans starting at Contact for pricing. ReferralCandy has a higher user rating (4.4 vs 4.3).
ReferralCandy vs Rakuten Advertising: At a Glance
| Criteria | ReferralCandy | Rakuten Advertising |
|---|---|---|
| User Rating | 4.4 | 4.3 |
| Pricing | $59/month | Contact for pricing |
| Pricing Model | subscription | commission-based |
| Free Plan | ||
| Platforms | Web | Web, Mobile |
| Category | Affiliate Marketing | Affiliate Marketing |
| Founded | 2010 | 1997 |
Feature Comparison: ReferralCandy vs Rakuten Advertising
| Feature | ReferralCandy | Rakuten Advertising |
|---|---|---|
| Automated referral tracking | ||
| Customizable rewards | ||
| Email campaigns | ||
| Fraud detection | ||
| A/B testing | ||
| Shopify | ||
| WooCommerce | ||
| BigCommerce | ||
| Magento | ||
| ReCharge | ||
| Web support | ||
| Global publisher network | ||
| Influencer marketplace | ||
| Cross-device attribution | ||
| AI-powered insights | ||
| Brand protection | ||
| Google Analytics | ||
| Adobe Analytics | ||
| Mobile support |
ReferralCandy vs Rakuten Advertising: Pricing Breakdown
ReferralCandy Pricing
Model: subscription
- Unlimited customers
- Customizable rewards
- Analytics dashboard
Rakuten Advertising Pricing
Model: commission-based
- Performance-based pricing
- Global publisher access
- Advanced reporting
Pros and Cons
ReferralCandy
Pros
- Highly rated by users (4.4/5)
- Rich feature set with 11+ capabilities
- Strong Automated referral tracking functionality
- Strong Customizable rewards functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Rakuten Advertising
Pros
- Highly rated by users (4.3/5)
- Rich feature set with 10+ capabilities
- Strong Global publisher network functionality
- Strong Influencer marketplace functionality
Cons
- No free plan available
- May require time to learn advanced features
Who Should Use ReferralCandy vs Rakuten Advertising?
Choose ReferralCandy if you:
- Need Automated referral tracking
- Have a budget of $59/month+
- Work primarily on Web
- Value Customizable rewards
Choose Rakuten Advertising if you:
- Need Global publisher network
- Have a budget of Contact for pricing+
- Work primarily on Web and Mobile
- Value Influencer marketplace
Frequently Asked Questions: ReferralCandy vs Rakuten Advertising
Is ReferralCandy better than Rakuten Advertising?
It depends on your needs. ReferralCandy has a 4.4/5 user rating while Rakuten Advertising has 4.3/5. ReferralCandy excels in Automated referral tracking and Customizable rewards, while Rakuten Advertising stands out with Global publisher network and Influencer marketplace. Consider your budget ($59/month vs Contact for pricing), platform needs, and specific feature requirements.
Which is cheaper, ReferralCandy or Rakuten Advertising?
ReferralCandy starts at $59/month. Rakuten Advertising starts at Contact for pricing. Compare the specific plan features to determine the best value for your use case.
Can I use ReferralCandy and Rakuten Advertising together?
While both are affiliate marketing tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core affiliate marketing needs.
What are the main differences between ReferralCandy and Rakuten Advertising?
The key differences include: pricing model (subscription vs commission-based), platform support (Web vs Web, Mobile), and feature focus. ReferralCandy emphasizes Automated referral tracking, Customizable rewards, Email campaigns while Rakuten Advertising focuses on Global publisher network, Influencer marketplace, Cross-device attribution. User ratings differ slightly: 4.4 vs 4.3 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both ReferralCandy and Rakuten Advertising.