Softwr

News · head to head

Artifact vs Muck Rack

A

Artifact

News

AI-powered personalized news discovery

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Artifact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Artifact wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Artifact covers AI recommendations, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Artifact and Muck Rack actually diverge.

Attributes where Artifact and Muck Rack differ
AttributeArtifactMuck Rack
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsIos, AndroidWeb, Browser-extension
Founded20222009

Identical on both: user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Artifact

  • AI recommendations
  • Article summaries
  • Clickbait detection
  • Social sharing
  • Topic following
  • Social sharing
  • Ios support
  • Android support

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Artifact

  • News consumptionnot Muck Rack
  • Content discoverynot Muck Rack
  • Staying informednot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Artifact
  • Monitoring coverage and measuring PR resultsnot Artifact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Artifact

  • Wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
  • Yahoo acquired the personalisation technology and folded it into Yahoo News, so the app itself is not coming back
  • The founders stayed only in an advisory capacity through the transition

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Artifact

Free
  • FreeFree
    • AI-powered recommendations
    • Article summaries
    • Social features

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Artifact if

  • You need ai recommendations.
  • You want to start without paying.
  • You work on Ios, Android.
  • You also want article summaries.
Artifact review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Artifact or Muck Rack better?
Neither clearly leads. Artifact starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Artifact or Muck Rack?
Artifact has a free tier; the other does not. Paid plans start at Free for Artifact and On request for Muck Rack.
Does Artifact or Muck Rack run on more platforms?
Artifact runs on Ios, Android. Muck Rack runs on Web, Browser-extension.
Can I use Artifact for free?
Yes. Artifact has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Artifact best used for?
Artifact is most often used for news consumption, content discovery, staying informed. Of those, news consumption and content discovery are not what Muck Rack is typically brought in for.
What can Artifact do that Muck Rack cannot?
Artifact covers AI recommendations, Article summaries, Clickbait detection, Social sharing. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Share

Related pages

More on Artifact

More on Muck Rack

Keep looking

Other head to heads