CRM & Sales · head to head
LeadSquared vs Apollo.io
LeadSquared
CRM & Sales
Indian marketing automation and CRM platform for lead management
- From
- On request
- Rated
- -
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: LeadSquared both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
Where they differ
Only the attributes on which LeadSquared and Apollo.io actually diverge.
| Attribute | LeadSquared | Apollo.io |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Category | Unknown | CRM & Sales |
| Founded | Unknown | 2020 |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in LeadSquared
Nothing recorded that Apollo.io does not also cover.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
LeadSquared
No use cases recorded yet. See the LeadSquared review.
Apollo.io
- Lead generationnot LeadSquared
- Prospect researchnot LeadSquared
- Sales automationnot LeadSquared
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
LeadSquared
- Both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan
- Marketing Pro at $1,200/year limits emails to 100,000/month and storage to 2GB, with advanced automation types reserved for the $2,000/year Marketing Super plan
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pricing, plan by plan
LeadSquared
On requestNo published plan breakdown. See the LeadSquared review.
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Which should you pick?
Choose LeadSquared if
Nothing in the data separates LeadSquared from Apollo.io on the points above - pick on price and on how each one feels to use.
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is LeadSquared or Apollo.io better?
- Neither clearly leads. LeadSquared starts at On request and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, LeadSquared or Apollo.io?
- Apollo.io has a free tier; the other does not. Paid plans start at On request for LeadSquared and Free for Apollo.io.
- Does LeadSquared or Apollo.io run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. LeadSquared starts at On request.
- What can LeadSquared do that Apollo.io cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation.